Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 2480 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ... , by establishing its brand in such a mature, competitive market as the UK. With Tune Hotels opening its first ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... Imagine that you have a vast remote team of marketers that gets paid only when it makes a sale ... marketing networks claim to offer. These networks aim to push customers through to a brand's website ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Mark Kleinman on marketing and the City: Airlines under a cloud

By Mark Kleinman, 27 April 10, 12:00

in how companies can turn a crisis to their advantage - at least relatively speaking. As a marketing ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

not appear to have put a stop to ambush marketing. It is no surprise that brands outside the list ... in on the tournament without falling foul of FIFA's rules. Its 'spoiler' marketing is based on a strong association ... with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...

Best supporting role

By Noelle McElhatton, 14 April 10, 12:00

-president of global brand marketing at Hilton, explains how the hotel chain took a light-touch approach to its role ... authenticity into the plotline. - So there was a cost... Our marketing budget is segmented into advertising, website and PR. We also have a budget for partnership marketing, because we see that as part of a way ...