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iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company ... PitchEngine's services. Herzog, chief executive of Zog Media and founder of search engine marketing ... to augment their online reach beyond traditional search marketing strategies." iCrossing was sold ...

Peter Russell joins TBCH as head of data

By Jacob Mathias, 15 July 10, 11:00

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase

Digital Work: From brief to browser

13 May 10, 12:00

, local Hasbro markets were expected to develop their own media plans around the Monopoly initiative ... heighten word of mouth around the launch of the kit. With no additional offline media or marketing spend ...

Reinventing marketing: Behavioural economics will shake marketing to the core

By Alan Mitchell, 12 May 10, 12:00

discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell. ... marketers to use rational, functional product claims ('washes whiter'), highlight unique selling points ... of branding grew from marketers' realisation that very few consumers behave in the ways predicted by economists. So marketers replaced (or added) emotions to 'rationality'. Products are made in factories ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

The recent trend for marketers to hold pitches for every project brief, as well as running cost ... number of brands look to benchmark their marketing performance through these often lengthy and expensive ... . Some in the industry argue that pitching should be stopped altogether and marketers should do what ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... that is accepted by agencies, procurement, marketers and auditors. It is a framework that they can all work ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...

Is procurement killing marketing creativity?

By Suzy Bashford, 05 May 10, 08:00

marketing creativity, it may be time to move on from this debate. In the wake of the recession, as companies seek to wring the maximum value out of every pound spent on marketing, procurement is here to stay. Questioning its role will serve only to cast marketers or agencies in a poor light. Instead, they should ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

major challenge for marketers, and one that is bound up with other key issues. In March this year, a ... great opportunity for marketers to communicate cost-effectively with different customer segments ... as well as time-consuming, which ties in with the familiar issue for brand marketers of whether to keep ...

Andrew Walmsley on Digital: Media agency meltdown

By Andrew Walmsley, 28 April 10, 12:00

. Agency deals were honed and sharpened, and the market shifted around to accommodate their power ... exploited. So even though advertisers get media to fit the agency's deal rather than their marketing ...

Selling with the enemy

By John Reynolds, 20 April 10, 12:01

of marketing always runs the risk of prompting sales of rival brands, agencies are focusing too much on content ... , marketing director of audiences and media for Tate galleries. 'This is not about price or a big brand ... the brand identity, the less chance that its marketing will be misappropriated, even megabrands cannot ...