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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Durex lube online ad gives complaints the slip

By Sarah Shearman, 23 May 12, 09:00

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views ... . The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Troubled drugs giant AstraZeneca calls in dual agency support

By Hannah Crown and John Owens, 15 May 12, 09:17

of AstraZeneca s UK marketing operation is unclear. The whole exercise could be redundant. AstraZeneca would ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk Marketing Forum of trade body Dairy UK, a third of which was financed by the European Commission. However ... eating. Sandie Wilkie, chairman of the Milk Marketing Forum, said: "As the campaign funding looks set ...