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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

It's one of marketing's tougher challenges. You're the number-three brand in an established market ... . Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . However, it will take something more substantial than narrative to dramatically shift share in markets ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ... 's something about BrandZ that can give marketers an unrealistic sense of control. Those finely calibrated ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ...

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

Marketers and designers face a tough challenge: to balance the need for 'green' packaging ... about marketing and design, because businesses want to talk about sustainability and people want to see ... branding and then, for some, subsequent allegations of 'greenwashing'. Designers and marketers talk a ... - it helps in terms of costs and production and gives you a marketing feelgood factor, but you have to do ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

Many major brands were forced to scale back their marketing budgets during 2009, allowing those ... Last year was one most marketers would prefer to forget. Industry bodies' frantic entreaties ... , imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... stood at a much-reduced 15.7m. Barclays was not far behind, slashing its marketing budget by 35 ...

ASOS.com appoints Mother's Clare Dobbie as marketing director

By Sara Kimberley, 19 January 10, 10:20

, as its marketing director. ... -president of marketing for Europe at Gap and was responsible for setting up the European marketing team and launching ... as the marketing communications director at Nike UK, overseeing the successful launch of Niketown. She later joined French Connection as marketing director. She joins at a buoyant time for the online fashion retailer ...

Sector insight: Health and fitness clubs

By Jane Bainbridge, 13 January 10, 12:00

has been tough for the market, as the recession has taken its toll, and funding for club openings has ... discretionary expenses to be cut back. The market value of private health and fitness clubs in the UK was 2 ... to this market are public leisure facilities, outdoor exercise such as running and cycling, home exercise ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

By Mark Kleinman, 07 April 09, 08:30

largely served the company well. Canvassing opinion at last week's Marketing Group of Great Britain dinner, I was struck by the support for the M S boss among marketers. The consensus was that the stores ... analyst at Credit Suisse, who said it was as 'clear as day' that M S was losing market share. Since ...