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Agencies reject talk of looming closures

By Gemma O'Reilly, 20 February 09, 12:00

that the market would slow after experiencing strong growth over the past few years. 'PR cannot be a luxury ...

Technology: The Week in Technology

12 September 08, 12:00

marketing and PR agency. Cloud computing allows people to access their personal files beyond their home ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

By Mary Cowlett, 08 May 08, 06:00

tough; making it stand out in a crowded market is even harder. For this reason, creating an opportunity ... with potential buyers of the product, and demonstrate the benefits of the service through experiential marketing ...

Frank and Borkowski win Virgin pitches

By Matt Cartmell and David Quainton, 18 January 08, 12:00

voice in their respective markets. ... 'challenger brand in a competitive marketplace', adding that the agency aims to gain market leadership ...

WS wins MessageLabs Europe job

By Tom Williams, 02 September 05, 12:00

said. 'The IT security market is intensely competitive; we need to compete with larger security vendors ...

iPod supplier forced into rebrand

19 August 05, 12:00

Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...

Packard Bell to focus on lifestyle

05 August 05, 12:00

The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract. Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays. He added: 'The next 12 months are critical for us and our ...

Edelman recruits Intel veteran in US

15 July 05, 12:00

to her most recent role at Intel, Pollace was the company's V-P of corporate marketing responsible ...

News analysis: The PC 'bad boy' shows soft side

13 May 05, 11:58

it can command rather more than attention. Despite the massive revenues on offer in the IT market ... ahead for all players in this sector, including Dell. Consolidation, as western markets mature ... '. This mirrors a definite trend: IBM, the company that effectively invented the PC market, has already sold its ...