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Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Young forced to grow up faster amid economic uncertainty

By Kantar Media, 25 May 12, 08:00

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

AA argues against alcohol ad ban

By Our Parliamentary correspondent, 24 May 12, 11:05

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing function for the EMEA region. Before joining Tata, Mooney was interim head of marketing at Weetabix ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... 's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... . Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push ... mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...