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AA argues against alcohol ad ban

By Our Parliamentary correspondent, 24 May 12, 11:05

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Agency concern over post-COI plan

By John Tylee, 24 May 12, 10:30

communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...

GPs reject plans to overhaul PR in NHS

By John Owens, 24 May 12, 08:00

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

Danny Rogers: Maude's comms plan may be too austere

By Danny Rogers, 24 May 12, 08:00

clothed in the latest marketing speak. ...

Big Jubilee Lunch project in TV push

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 12:34

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

Government readies £120m media buying review in marketing shake-up

By Maisie McCabe, 22 May 12, 11:30

marketing activities. ... for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...

Aspire 'stories' by JWT London

22 May 12, 09:50

direct marketing campaign to increase brand partnerships. ... The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...