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Asda marketing director quits for Very

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 09:10

Asda marketing director Jon Owen has quit after a year in the post to join clothing brand Very. ... clothing brand owned by Shop Direct Group. He had been with ASDA for five years. Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year . During his tenure at Asda, Owen's responsibilities have included heading up ...

Rick Bendel promoted to Asda's chief marketing officer

By Miranda Fitzgerald, 18 February 09, 08:30

LONDON - Asda's marketing director Rick Bendel has been promoted to a new role of chief marketing ... No one will be replacing him as marketing director and his work responsibilities will remain ... operating officer, which at the time held the Asda ad account. Today Asda reported that it had beaten its ... at such low prices. The ad, created by Fallon, showed ASDA staff turning off light bulbs and recycling, which ...

B&Q appoints Asda marketer as marketing director

By John Reynolds, 24 September 10, 11:23

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new ... said, was to remain with the business. During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing ... customers. He added: "Marketing plays a vital role in this making it easer for customers to turn ...

Asda appoints chief marketer to replace Bendel

By Matthew Chapman, 19 March 12, 03:15

Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent ... marketing efforts as well as heading up the Asda marketing department. Andy Clarke, Asda president ... Smith joined Walmart in July 2011 as chief marketing officer in China. He will take up his new role in May. Smith has 10 years of marketing and merchandising experience in the grocery business ...

Asda wins out in market share

By Jeremy Lee, 04 March 09, 09:50

LONDON - Asda's consistent low-price positioning appears to be paying dividends, according

Asda appoints Fallon partner Mark Sinnock to marketing role

By Alex Brownsell, 12 March 09, 10:25

LONDON - Supermarket giant Asda has appointed Mark Sinnock as its new marketing director. ... It follows the appointment of former McCain Foods' marketer Simon Eyles as head of Asda brand marketing earlier this week. Sinnock joins from Asda's incumbent creative agency Fallon, where he was chief ... report into Asda chief marketing officer Rick Bendel. Bendel was promoted from marketing director ...

Asda hires McCain Foods marketing director Simon Eyles

By Gemma Charles, 06 March 09, 02:45

to join Asda in a senior marketing role. ... Eyles begins in April his new role as head of Asda brand marketing. Eyles joined McCain as marketing controller in 2001 from Arla Foods and rose up the ranks before his promotion to the top job ... marketing director of Asda to chief marketing officer last month. ...

Asda launches price guarantee

By Sara Kimberley, 28 April 10, 09:54

LONDON - Asda has turned up the heat on its high street rivals today (28 April), after introducing ... The Asda price guarantee' aims to specifically up the ante against rivals Tesco, Sainsbury ... to be cheaper elsewhere, Asda will refund the difference in the form of a voucher which can be redeemed in-store, plus one pence back for good measure'. However, Asda has conceded around 30% of its products ...

Taylors of Harrogate hires Asda marketer Eyles

By Gemma Charles, 27 September 11, 08:30

Simon Eyles, head of brand marketing at Asda, is leaving the retailer for the top marketing job ... Eyles, who has been with the supermarket since 2009, will join Taylors next year as marketing director. During his time at Asda, Eyles oversaw the roll-out of its Chosen By You range. His previous roles include head of marketing at McCain Foods. The Taylors job has been covered on an interim basis ...

Wal-Mart promotes Asda's Rick Bendel to international chief marketing officer

By Joe Thomas, 05 May 09, 03:00

LONDON - Rick Bendel, chief marketing officer at Asda in the UK, has been promoted ... then appointed Mark Sinnock as marketing director and former McCain Foods' marketer Simon Eyles as head of Asda ... Bendel will now be responsible for all marketing strategy outside the US, in 14 countries which include Canada, Brazil and China to help reinforce price and optimise strategies in each market ...