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Asda launches price guarantee

By Sara Kimberley, 28 April 10, 09:54

LONDON - Asda has turned up the heat on its high street rivals today (28 April), after introducing ... The Asda price guarantee' aims to specifically up the ante against rivals Tesco, Sainsbury ... to be cheaper elsewhere, Asda will refund the difference in the form of a voucher which can be redeemed in-store, plus one pence back for good measure'. However, Asda has conceded around 30% of its products ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Latest ASDA commercial explains how it keeps prices low

By Miranda Fitzgerald, 09 January 09, 03:50

LONDON - ASDA is launching a new TV ad campaign in response to what it says is growing cynicism ... The ad, created by Fallon, shows ASDA staff turning off light bulbs and recycling, which it claims saves them millions of pounds a year and makes it the supermarket with the lowest operating costs. The ad features a new strapline: Saving your money every day'. The Wal-Mart subsidiary has committed ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

By Ed Owen, 11 May 11, 12:01

Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits ... , and Tesco and John Lewis remaining flat. Amazon, Asda and eBay all boosted their market shares, although ... 'never been interested in staying in one industry'. Yet, four years into his role as marketing ... in its marketing to be competitive. The group's 15-year relationship with ad agency M C Saatchi has ...

Marketing video roundtable: What comes after a 'perfect media storm'?

By Jeremy Lee, 02 June 09, 08:30

a meeting of some of the UK's top marketers at Media 360 to join a discussion sponsored by Accenture. ... Sinnock, chief strategy officer at Fallon and incoming marketing director for Asda (main picture, left ... retainer.' James Walker, president, media management at Accenture Marketing Sciences (below right), has ... ? According to Roisin Donnelly (below left), UK Ireland corporate marketing director for Procter Gamble ...

Marketing starts at home

By Dean Dempsey, 20 October 10, 11:50

Savvy companies know that their employees are one of their best marketing resources, and should ... , and marketing dos and don ts. Red Bull was one of our first Employee Brand Experience clients. It wanted to reignite passion for the brand and give employees across the company (including sales, marketing, busi ness ... to show that employees who are the front line can become super-advocates of the marketing strategy ...

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

The question of what makes a marketing leader was answered by five very different senior marketers ... Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas Delabriere, marketing director at Innocent; Andrew Warner, senior director of marketing at Expedia, and Phil Rumbol, founder of creative agency 101 and former marketing director at Cadbury. Each was given 15 ...

Marketing's Power 100: What they said

By Staff, 07 July 08, 03:15

LONDON - McDonald's chief marketing officer Jill McDonald, Diageo marketing director Philip Almond ... To find out why they and other of the industry's most powerful marketers had such a successful year, watch the video. The Power 100 list. ...

Marketing video: Telecoms round table

By Staff, 20 October 09, 08:30

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo ... limited brand differentiation in a price-driven market. With these issues in mind, Marketing joined ... selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...