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HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e ... Hodgkinson spent two and a half years as digital and financial services director at Asda, where he oversaw Asda.com, Asda Direct and Asda Financial Services. His other high-profile roles have included ... former HMV marketing director Graham Sim, who left the company for Penguin, and incumbent e ...

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

The 2011 Marketing Society Awards for Excellence in pictures

10 June 11, 08:00

The cream of the marketing industry gathered at the Hilton Hotel on Park Lane in London

Power 100 Launch Party

By Nicola Clark, 21 May 10, 04:50

LONDON - The UK's top marketers gathered at the Institute of Contemporary Arts (ICA) last night ... The definitive league of the UK s most powerful 100 marketers will be published in next week s edition of Marketing. The Next Generation list of young marketers to watch will run the week after A gallery of the event, which was sponsored by Engine, is above. ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...

Little Black Book launch party in pictures

By Staff, 11 March 11, 12:30

The UK's leading marketers convened this week for the launch of Marketing's 'Little Black Book

Sector insight: Personal pensions

By Jane Bainbridge, 16 June 10, 12:00

The UK pensions industry has been rocked by the recession, but a significant potential market ... The market turmoil of 2008 and subsequent recession have had a severe impact on the pensions market, as consumers' faith in financial products has been shaken, unemployment has risen and the value ... huge market. At the end of 2008 there were about 16m individual personal pension policies and 1.8m ...

Sector insight: Soap, bath and shower products

By Jane Bainbridge, 02 June 10, 12:00

This mature, saturated market remains almost static, despite growth in sub ... , it was seen as evidence of the FMCG company's desire to lead the European market. The 1.17bn deal will mean its portfolio of brands includes Dove, Radox and Sanex and boost its presence in emerging markets ... . This saturated market reached a value of 680m in 2009, according to Mintel, and growth has been steady. Although ...

Sector insight: DIY retailing

By Jane Bainbridge, 05 May 10, 11:08

With a slow-to-recover housing market and consumers still feeling the pinch, the DIY sector has ... Like many sectors, the housing market has suffered badly during this recession, and this has had a knock-on effect for all the businesses associated with it. Even worse for the DIY retail market ... with moving house, yet with the housing market stalled - turnover was below 1991/1992 recession levels last ...

Sector insight: Breakfast cereals

By Jane Bainbridge, 16 March 10, 08:00

The most important meal of the day for many people is also a crucial battleground for the marketers ... The breakfast cereal market has experienced inflation as commodity costs have soared. Its value ... marketing tool and has been used extensively by brands fighting to maintain volume and value increases, despite the maturity of the market. While hot breakfast cereals have performed well - value sales ...