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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... over the coming year. YES - EMMA HARRIS - CONSULTANT (AND FORMER SALES AND MARKETING DIRECTOR, EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

Autoglass is to restructure its marketing department following the departure of marketing director ... Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

Olympic marketing push for football tickets

By John Reynolds, 30 April 12, 10:03

today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support ... London 2012 bosses believe the public will be keen to snap up the tickets, after last week's draw revealed which teams would be playing each other. The organisers of London 2012 are being forced to undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...