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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... over the coming year. YES - EMMA HARRIS - CONSULTANT (AND FORMER SALES AND MARKETING DIRECTOR, EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

its marketing team. ... Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

of Sandrine Delabrière as marketing director for its UK portfolio. ... Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role. ... s departure, group chief executive Michael Pocock will take over strategic leadership for marketing, while day-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ... . The brand poached the former British Gas, Shell and Procter Gamble marketer in October from Mars, where ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer ... Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller ... marketing for Estrella Damm. Lewis said: "It's never easy to leave a company where you have had so much ... had been taken on a replacement for Lewis or the future structure of the marketing team. ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to the role of vice-president marketing EMEA. In the newly created role, Mooney will create a marketing function for the EMEA region. Before joining Tata, Mooney was interim head of marketing at Weetabix ...

Yahoo appoints internal candidate Spilman as chief marketing officer

By Sarah Shearman, 21 May 12, 10:16

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. . ... . Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant for business-to-business marketing at the company. Prior to Yahoo, Spilman worked as chief sales and marketing officer at AOL's Advertsing.com. As part of the management reshuffle, Yahoo has named Mickie ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...