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Asda appoints chief marketer to replace Bendel

By Matthew Chapman, 19 March 12, 03:15

Walmart-owned Asda has appointed Stephen Smith as its chief marketing officer, replacing incumbent ... marketing efforts as well as heading up the Asda marketing department. Andy Clarke, Asda president ... Smith joined Walmart in July 2011 as chief marketing officer in China. He will take up his new role in May. Smith has 10 years of marketing and merchandising experience in the grocery business ...

Asda plots online boost for George clothing brand

By Sarah Shearman, 19 January 12, 10:40

more content. Asda is now searching for an agency to scale up the content to deliver a "more exciting customer experience". Last July Marketing revealed that Asda was overhauling its digital strategy and expanding Asda Direct, its site for non-food items, including George. It appointed LBi ...

Asda trademarks 'Asda Money'

By Matthew Chapman, 16 January 12, 09:15

Speculation is mounting that Asda will relaunch its 'Asda Financial Services' offering following ... its Asda Financial Services offering as a "flexible option to financial services" that provides "a friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

Asda to escalate convenience store battle

By Matthew Chapman, 23 January 12, 12:55

The convenience store battle between the major supermarkets is set to intensify as Asda prepares ... The majority of the 25 new stores Asda will build in 2012 will be small format supermarkets. A spokeswoman said the format is "working for us at the moment in terms of accelerating growth". Asda will also invest the money in opening up additional Asda Living general merchandise stores and refurbishing ...

The Marketing Society Marketer of the Year 2012

By Nicola Clark, 24 April 12, 09:00

Marketing unveils the shortlist for the Marketing Society's Marketer of the Year 2012. ... The former Asda and Waitrose marketer has had a dramatic impact on the Morrisons business since his arrival ... The past year has brought big changes to the business landscape, forcing marketers to be more resourceful than ever. These are the nominees for The Marketing Society Marketer of the Year 2012, to be voted ...

Asda targets overseas expansion for George brand

By Matthew Chapman, 25 January 12, 12:20

Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion ... Walmart-owned Asda has partnered with Azadea Group to launch its George fashion label ... its F F fashion label a major global brand. Asda said the franchise deal would pave the way ... in order to focus its attention on Asda Living, which sells clothing and homeware. Asda is putting ...

Asda brings back voucher activity for Easter period

By Matthew Chapman, 26 March 12, 10:35

Asda is targeting Easter shoppers with a fresh bout of voucher activity that offers customers £5 ... Philip Clarke admitted the lack of voucher activity had contributed to its torrid Christmas. Asda ... or more. The voucher activity is on top of the existing Asda Price Guarantee (APG), which pledges an Asda basket will always be 10% cheaper than Tesco, Sainsbury s, Waitrose and Morrisons. If Asda ...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

director role, for which it has recruited Asda's operations director for new business and home shopping ... joins the business on 5 March. Halfords has brought in West for the expertise he gained at Asda ... to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

Specsavers claims victory after two-year battle with Asda

By Matthew Chapman, 01 February 12, 12:30

Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket ... The Court of Appeal ruled that Asda's strapline and use of a double-ellipse logo was similar ... claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda Shouldn't Have Gone to Specsavers'. It is not clear what maximum potential sum for damages Asda could ...