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Media News: Asda manager to run Kinetic retail

26 April 06, 12:00

Outdoor media specialist Kinetic has hired Graham Gordon, Asda Wal-Mart's marketing manager, as its ... Kinetic's retail unit forms part of its Destination Media Group, which specialises in creating out-of-home advertising packages in major consumer destinations such as supermarkets. Gordon had been at Asda Wal-Mart for six years, latterly developing local marketing strategies. At Kinetic, he will be responsible ...

Digital brief: Asda consolidation

18 March 08, 12:00

Asda is consolidating its retail affiliate marketing activity onto buy.at to boost online sales

50 Years of Fame: Brandfame - Asda

21 September 05, 12:00

Asda's emphasis on everyday low prices has been in place right from the start. Its first ITV ad ... , it was less successful for Asda. Sales targets were not being met and buyers blamed the marketing ... in TV spend, which the chain more than doubled to £9.5m in 1994. Asda's marketing template has been ... -life mum and we believe that our customers relate to her,' says Asda marketing director Chris Pilling ...

ASDA targets gaming market with customer mag

By Alison Donnelly, 28 July 08, 06:00

LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation ... to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert ... The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ...

Publishers blast Asda editorial demands

By Alison Donnelly, 29 July 08, 05:00

LONDON - Asda has waded into a row with publishers over its plans to plans to force magazines ... set up' charge of 2,464. An industry insider told Marketing that Asda's plans showed a 'shocking ... Asda has emailed a number of magazine distribution companies requesting two pages of editorial or advertising space each month, as well as a request for 2,500 for shelf space for each new Asda store opened ...

Asda to bolster reach of home-shopping service

By by James Quilter, 18 May 05, 07:00

LONDON - Asda is gearing up for a major expansion of its online home-shopping service in a ... In the past six months, Asda has increased the service's coverage to 40% of the UK and has had ... -to-door and point-of-sale activity. The planned expansion comes as a recent TNS survey showed Asda was losing market share to Tesco.com and Sainsbury's, with lack of coverage cited as a key factor. The build ...

Adwatch: Asda - 'Victoria Wood - hot bread'

By Tony Quinn, Planning director, Leagas Delaney, 30 May 07, 12:00

Damn that internet! Marketing used to be a bit of a doddle: book a room at The Marriott, invite ... wonderful, beautiful and simple about the Asda work: we get to go behind the scenes. Victoria Wood, surely ... see the lot and it looks great. Fascination quenched, responsibility fulfilled, Asda really is what ...

Media: Asda magazine spat sparks supplier fears

By Alison Donnelly, 05 August 08, 12:00

Asda's plans to force magazines to give the supermarket editorial pages in return for shelf space ... Although Asda has now rescinded its request, which included asking for a fee to carry new titles ... increased revenue. An industry insider described Asda's initial plans as showing a 'shocking lack ... , managing director of Wessenden Marketing, who wrote a PPA report in 2005 entitled 'Magazines in a ...

Asda set to sanction in-store TV rollout

By by James Quilter, 07 September 05, 11:00

LONDON - Asda is on the verge of giving the go-ahead to an ambitious plan to roll out its Asda Live ... by Tesco, which is currently installed in 100 stores. Asda's Media Centre has finalised a rate ... -card by 30% at the start of the year. The rollout of Asda Live was initially due to be announced in June, but a loss in the retailer's market share and several changes in senior personnel are believed to have ...

Asda hunts agency to handle in-store TV ad sales

By James Quilter, 29 March 06, 12:00

Asda is talking to media companies about selling advertising space on its in-store TV channel, Asda ... Asda Live has been trialled in Asda's York and Wembley stores since 2004, with advertising space sold by its in-house media team, Asda Media Centre. The supermarket plans to extend the TV network to 250 of its 280 branches (Marketing, 7 September). Asda would not comment on the review nor why ...