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Digital brief: Asda consolidation

18 March 08, 12:00

Asda is consolidating its retail affiliate marketing activity onto buy.at to boost online sales

Stowells unveils face of Asda line

28 November 07, 12:00

Former Emmerdale actress Adele Silva is to be the face of a Stowells wine brand stocked at Asda. ... marketing Clare Griffin said Silva's involvement in the project would 'demonstrate to consumers ...

Asda at home to debut on Sky Active platform

By RAVI CHANDIRAMANI, 10 January 02, 12:00

, available to 5.4 million households. Asda's marketing director for e-commerce Neil Jowsey claimed ... TV with a direct marketing push through Publicis Dialog. Asda's Sky Active service was originally ... . Asda @t home has also restructured its marketing managers' responsibilities. David Martin ...

Retail News: Asda eyes students in online expansion

By James Quilter, 23 August 06, 12:00

Asda has launched a dedicated student section on its website as part of a drive to increase its ... , is available via a link on the Asda.co.uk homepage. The content is intended to be a light-hearted take on student life, offering a series of tips on living away from home and links to Asda's main online shopping ... , avoiding any mention of specific brands. In addition to links to the main Asda shopping site, the page ...

Asda adds baby products range to George label

By BEN ROSIER, 06 July 00, 12:00

Asda is stamping a new range of non-clothing baby products with the George brand in a bid to take ... Asda is stamping a new range of non-clothing baby products with the George brand in a bid to take advantage of Mothercare s falling market share. The first George Baby Shop opens this week in Asda s Wal-Mart Supercentre in Bristol. Products will range from nappies, baby toiletries ...

Asda to bolster reach of home-shopping service

By James Quilter, 18 May 05, 11:45

Asda is gearing up for a major expansion of its online home-shopping service in a desperate bid ... -of-sale activity. The planned expansion comes as a recent TNS survey showed Asda was losing market share ... In the past six months, Asda has increased the service's coverage to 40% of the UK and has had ... offering is seen as an ideal way of expanding Asda's reach without buying further outlets. Aintree ...

Asda chief wades into row over Google keywords

By Jemima Bokaie, 07 May 08, 09:00

LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating ... Rick Bendel, marketing director at Asda, said: Tesco believes everything is for sale, except when it doesn t suit it. He refused to rule out bidding on search terms relating to rivals, including Sainsbury s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ...

Asda to bolster reach of home-shopping service

By by James Quilter, 18 May 05, 07:00

LONDON - Asda is gearing up for a major expansion of its online home-shopping service in a ... In the past six months, Asda has increased the service's coverage to 40% of the UK and has had ... -to-door and point-of-sale activity. The planned expansion comes as a recent TNS survey showed Asda was losing market share to Tesco.com and Sainsbury's, with lack of coverage cited as a key factor. The build ...

Asda picks Avenue A Razorfish for web job

By Gareth Jones, 12 February 08, 08:45

LONDON - Asda has hired Avenue A | Razorfish to oversee a multimillion-pound relaunch of its ... to transform its ecommerce offering into the ultimate online retail experience (Marketing, 30 January). Asda ... as its George clothing range. The retailer is keen to step up competition against market leader Tesco, which attracts 6.9m unique users a month, more than double the number visiting Asda s website, according ...

Retail News: Asda builds online offering

By James Quilter, 16 November 05, 12:00

Asda is to step up its fight against rival Tesco's e-tail dominance by offering flower delivery ... marketing channel to support their increasing focus on non-food products, and in May, Asda followed Tesco ... co-branded services on its website, www.asda.co.uk. The tie-ups follow Asda's recent expansion ... ; the latter has a similar tie-up with lastminute.com. The travel offer will be extended to Asda's credit ...