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Field Marketing Leagues 2010

By David Tiltman, 11 August 10, 12:00

Field marketing agencies have just about held their own through a difficult period, benefiting ... but also in areas such as automotive, technology and food service. Marketing's league table ... into field marketing,' she adds. SIG has parted ways with long-standing client Paypoint in the past year ...

The week in Marketing: 28 October 2008

By Staff, 28 October 08, 09:00

LONDON A roundup of important stories from the world of marketing. ... addressed representatives from the marketing, advertising and communications industries at a lunch ... will also be available on branded cards in Asda stores. Missing on milk packs Charity Missing People is to print requests for information on the milk cartons of super-market chain Iceland. The campaign ...

What were the marketing moments of the last 75 years?

06 March 07, 08:30

To celebrate Marketing’s 75th anniversary, the magazine’s editors and reporters have come up with a ... edition of Philip Kotler s Marketing Management 1968 - Government launches I m backing Britain ... makes screen debut 1973 - Britain joins the Common Market 1974 - McDonald s opens first UK restaurant ... - Pepsi goes blue 1996 - Hotmail launches 1997 - United Biscuits sues Asda for trademark infringement ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Newspapers face weak ad market during Christmas shopping period

By Alison Donnelly, 27 August 08, 08:30

a little of the pressure on the national press advertising market, which has suffered more than most from the tightening of marketing budgets. Modest declines in national press spend in the first half ... , with supermarkets Asda and Tesco battling over the cost of milk and other basics, as well as the move toward full ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Carbon offsetting loyalty scheme hits out at new rival

By Joe Thomas, 27 October 08, 01:08

LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which ... ethos, whereas this (CarbonCreditz) has been drummed up from a marketing perspective.' Simmonds ... new entrants. Markets grow precisely because there are new entrants, because someone has a slightly ... through a range of marketing activity including in-store, on pack as well as press advertising. Consumers ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

This year, Marketing has introduced a separate league for experiential agencies, reflecting ... demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing ... companies to create a lasting impression with consumers. Overlap with traditional field marketing remains ... of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ...

Marketers 'fail to protect data'

By Gemma Charles, 24 June 08, 08:45

LONDON - Marketing professionals fear that consumer confidence in brands' ability to handle data ... According to research commissioned by email security company StrongMail, 61% of marketers said ... to the need for proper provisions,' said Caroline Roberts, the Direct Marketing Association's director of public and legal affairs. Direct marketing consultant Hugh Bessant described the results as 'damaging ...

Marketer's wife in Kleenex work

By Joanna Bowery, 24 July 07, 08:35

LONDON - Kimberly-Clark has appointed the wife of one of its most senior marketers to front a ... design-focused tissue boxes Kimberly-Clark hopes will tap into the 14bn home-furnishings market. Cleaver ...