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Asda puts spotlight on shoppers in guarantee ads

By Gemma Charles, 21 June 11, 08:30

Asda is shifting the emphasis of its 10% 'Price Guarantee' in an attempt to place customers ... % on their weekly shopping at an event filmed earlier this month in Staffordshire. It also revives Asda ... , is the supermarket's most integrated to date, spanning TV, digital and radio. Asda launched its pricing offer ... shopping are less than 10% cheaper than at rivals Tesco, Sainsbury's, Morrisons or Waitrose, Asda will give ...

Asda hires ABA to promote Flying Start ISA

By by Staff, 31 January 07, 12:00

LONDON - Asda has hired Ashley Bolser Agency to handle the launch of its Flying Start ISA product. ... The ISA, operated by Asda s financial partner Engage Mutual Funds, is aimed at parents who want ... further promotional campaigns for Asda throughout the year. Earlier this month, the retailer hired The Search Works to provide it with search engine marketing consultancy. If you have an opinion ...

Asda claims sevenfold increase in price comparisons

By Ed Owen, 31 January 11, 04:30

Asda claims its latest round of advertising, which pledges to be 10% cheaper than its main rivals ... The supermarket giant, which slipped to third place in market share behind Sainsbury's and Tesco ... this year. Asda relaunched its Price Guarantee in January, pledging to refund not just the difference ... by claiming Asda's use of Mysupermarket.com to police the Price Guarantee scheme meant Morrisons prices were ...

Tesco fires back at Asda price guarantee

By Ed Owen, 18 January 11, 09:00

Tesco has launched a new offensive against Asda, pledging to accept its rival's Price Guarantee ... would save the average shopper an estimated 40 per week. Asda hit back, undercutting its ... rival. From 6 January, if the Asda basket is not at least 10% cheaper than other major rivals ... to accept Asda's Price Guarantee vouchers in its stores. Tesco has double-page ads in today's Sun, Mirror ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Tesco handed second ASA ban after Asda complaint

By Joe Thomas, 30 June 10, 08:48

for the second time in less than a year, following a complaint from rival supermarket Asda. ... nearest rival, Asda. The press ad included the copy: "... We include more than half of everything our ... ,000 lines on Tesco.com, but only matched around 12,000 of those lines with Asda. The ASA also noted ... July, Asda challenged comparison ads from Tesco , which resulted in the ASA banning the executions. A ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Bahlsen takes on McVitie's in Jaffa Cake war

29 June 10, 10:01

Bahlsen is renewing its attempts to steal UK market share from McVitie's. ... The German confectioner is to run a six-figure advertising campaign aimed at positioning its Messino brand as a premium alternative to the market-leading Jaffa Cakes. The activity includes TV ... cakes. During the past 12 months, Bahlsen has secured listings for its Messino range in Asda ...

BP suspends marketing activity

By Alex Brownsell, 18 May 10, 09:19

LONDON - BP has suspended planned marketing activity in the wake of the growing oil-leak crisis ... Until this week, the energy company's global marketing teams had been working on a 'business-as-usual' basis, with the communications department leading the effort to restore the brand's reputation. However, a pan-European mobile and digital push for BP's Ultimate premium fuel product, previously scheduled ...

Government considers central marketing department

By Gemma Charles, 22 February 11, 08:00

A radical centralisation of the marketing function across the government and its executive agencies ... Centralisation would involve moving marketers out of individual government departments and into a ... considered. Big departments with a sizeable number of marketers, such as the Department of Health ... - an unpopular proposal with the marketing industry - and the use of government websites for ads. WPP chief ...