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Asda offers chance to meet Miley

By Ed Owen, 05 November 10, 12:10

Asda today launched a campaign to look for the biggest Miley Cyrus fan in the UK, and will give him ... The promotion ties to the Miley and Max clothing range at Asda's George that launched in September, designed by noted fashionista Max Azria, and "inspired" by the Miley Cyrus look. Cyrus, who is also ... , and Asda is giving her "biggest fan" the chance to meet her. Open to those aged 16 and under only ...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

director role, for which it has recruited Asda's operations director for new business and home shopping ... joins the business on 5 March. Halfords has brought in West for the expertise he gained at Asda ... to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...

Ex Asda boss Bond sets up retail investment venture

By Ben Bold, 20 June 11, 08:33

Former Asda chief executive Andy Bond has launched a new business venture that will buy retail ... Bond, who quit as Asda's chief executive last year , has joined forces with a number of business supremos, including ex-Goldman Sachs investment banker David Yealland. The as-yet unnamed business ... petrol forecourt retailer Euro Garages. The gap left by Bond's departure from Asda was filled in May ...

Morrisons appoints Lancaster to lead Kiddicare marketing

By Matthew Chapman, 17 January 12, 08:48

Morrisons has poached White Stuff cross-channel director Alison Lancaster to become chief marketing ... retail offering to rival Sainsbury ', Asda and Tesco. Lancaster's previous roles include marketing ... -food. The appointment comes as Kiddicare begins to centralise its marketing and PR function, which was previously spread ... will oversee a marketing and PR team of four people. The news comes as Morrisons prepares to launch ...

Morrisons own-brand push hit by departure of marketer Micklethwaite

By Gemma Charles, 23 November 11, 11:00

Morrisons has been forced into a reshuffle of its own-brand marketing team after the departure ... previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ... Youngs. Whiteley-Guest began her career at Asda, where she spent eight years and rose to become head of marketing for the George clothing range. She also managed the Extra Special and Good For You own ...

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says ... Q: I have been offered a promotion to marketing director that involves moving with my family to Indonesia. Will I regret such a move? A: As marketers, we are used to doing more with less. Unless you run marketing for a hedge fund or work for the European Commission, the chances are that someone has ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

Army sidelines recruitment marketing

By Gemma Charles, 10 August 10, 08:00

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army ... of Army recruitment, from marketing to the management of Army Careers Offices. Publicis, which was part ... the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a ... implementation planned for 2012. Army marketing director Colin Cook said: "Publicis has produced some ...

Panasonic to elbow into smartphone market

By Daniel Farey-Jones, 12 December 11, 09:54

Panasonic is yet to reveal a price or marketing strategy for the smartphone, which will use the Android operating system. The model will feature a D-shaped design, a slim bezel with an OLED screen, and will be waterproof. The phone will launch three months before the Olympic Games, although a spokesperson declined ...

Reckitt buys into Indian market

By Ed Owen, 13 December 10, 10:12

business in India, one of the most promising health care markets in the world, with the addition of a ... of the business, the creation of a material health care business in India's large and growing health care market ...