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Asda marketing director quits for Very

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 09:10

Asda marketing director Jon Owen has quit after a year in the post to join clothing brand Very. ... clothing brand owned by Shop Direct Group. He had been with ASDA for five years. Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year . During his tenure at Asda, Owen's responsibilities have included heading up ...

Asda marketing director reopens own-label rift

By James Quilter, 10 May 06, 12:00

Asda marketing and brand director Richard Hodgson has launched a damaging attack on branded ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to 'undo' the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing director reopens own-label rift

By by James Quilter, 09 May 06, 08:30

LONDON - Asda marketing and brand director Richard Hodgson has launched a damaging attack ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to "undo" the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing chief Pilling leaves after four years in post

By by James Quilter, 31 January 06, 08:30

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... m advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director ... Sainsbury's, which is closing in on its spot as the second-biggest supermarket. Asda's market share ...

Rick Bendel promoted to Asda's chief marketing officer

By Miranda Fitzgerald, 18 February 09, 08:30

LONDON - Asda's marketing director Rick Bendel has been promoted to a new role of chief marketing ... No one will be replacing him as marketing director and his work responsibilities will remain ... operating officer, which at the time held the Asda ad account. Today Asda reported that it had beaten its ... at such low prices. The ad, created by Fallon, showed ASDA staff turning off light bulbs and recycling, which ...

Staid librarians turn to Asda for marketing nous

By BINNUR BEYAZTAS, 02 July 98, 12:00

Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ... Asda s home and leisure marketing manager Catriona Land discuss how the supermarket has become a top bookseller. Land will be suggesting a number of marketing initiatives which libraries can use ... Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ...

Asda wins out in market share

By Jeremy Lee, 04 March 09, 09:50

LONDON - Asda's consistent low-price positioning appears to be paying dividends, according

The Marketing Profile: Rick Bendel of Asda

By Jemima Bokaie, 20 May 08, 10:50

Worldwide to the position of group executive marketing director at Asda was long overdue. ... with the company began.' Back then, Bendel acted as a surrogate marketing director for Asda chief executives ... , Publicis Worldwide 2006-present Group executive marketing director, Asda ... 'I was offered the job 16 years ago,' says Bendel, who has been wedded to the Asda business ...

Asda recruits ex-Telewest marketer

By MARK KLEINMAN, 17 January 02, 12:00

). Pilling, who takes up the post shortly, will head marketing operations across Asda's grocery division ... . Asda has also appointed former Priceline.com marketer Soren Mills as business unit director for beers ... Asda has hired Chris Pilling to the new post of business unit director for groceries, following ...

B&Q appoints Asda marketer as marketing director

By John Reynolds, 24 September 10, 11:23

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new ... said, was to remain with the business. During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing ... customers. He added: "Marketing plays a vital role in this making it easer for customers to turn ...