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Brand Health Check: Asda

By James Quilter, 20 July 05, 03:58

by market share. The supermarket was entitled to pat itself on the back; Sainsbury's had long-dominated Asda ... - an area in which Asda has no presence. We asked Drew Nicholson, a former Tesco marketer and partner ... with retailers, what Asda needs to do to hold its market share in the supermarket sector. DIAGNOSIS 1 - DREW ...

Asda launches price guarantee

By Sara Kimberley, 28 April 10, 09:54

LONDON - Asda has turned up the heat on its high street rivals today (28 April), after introducing ... The Asda price guarantee' aims to specifically up the ante against rivals Tesco, Sainsbury ... to be cheaper elsewhere, Asda will refund the difference in the form of a voucher which can be redeemed in-store, plus one pence back for good measure'. However, Asda has conceded around 30% of its products ...

Asda sets sights on takeover of Somerfield chain

By James Quilter, 28 March 07, 12:00

LONDON - Asda is planning to take over the Somerfield convenience chain. Insiders claim Somerfield ... advertising and adopted an Asda-style everyday low pricing strategy. Neither Asda nor Somerfield were prepared to comment on any potential deal, which would give Asda a 19% share of the grocery market. However ... s problem of acquiring new space. Separately, Asda marketing director Rick Bendel has split its marketing ...

Careers: Just the job - Marketing manager, chocolate, Asda

18 March 08, 12:00

Marion Muir is a bit of a chocoholic - just as well, as she is marketing manager of Asda ... -store marketing, as well as working with external PR agencies. She keeps up to date with the latest trends ... been to meet Asda's master chocolatier, who creates handmade chocolates in Lier, near Antwerp. ...

Asda suppliers rail at demands for marketing payments

By by James Quilter, 25 April 06, 08:30

LONDON - Asda has been slammed by suppliers after it asked them for upfront payments to help fund ... One own-brand supplier criticised the supermarket for coming up with an arbitrary figure based on the turnover of his company and the square-footage it accounts for in Asda stores. He added that he had also ... three years. Asda recently asked all its suppliers for upfront cash payments totalling £368m to help ...

Taylors of Harrogate hires Asda marketer Eyles

By Gemma Charles, 27 September 11, 08:30

Simon Eyles, head of brand marketing at Asda, is leaving the retailer for the top marketing job ... Eyles, who has been with the supermarket since 2009, will join Taylors next year as marketing director. During his time at Asda, Eyles oversaw the roll-out of its Chosen By You range. His previous roles include head of marketing at McCain Foods. The Taylors job has been covered on an interim basis ...

ASDA targets gaming market with customer mag

By Alison Donnelly, 28 July 08, 06:00

LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation ... to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert ... The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ...

Reality lures Asda marketer for top job

By MARK KLEINMAN, 14 September 00, 12:00

Great Universal Stores, has hired one of Asda s most senior marketers to be its first marketing director. ... Great Universal Stores, has hired one of Asda s most senior marketers to be its first marketing director. Steve Johnson, Asda s corporate marketing director, joins Reality to oversee the strategic marketing ... to clients, which include QVC and Barclaycard. At Asda Johnson reported to group marketing director ...

NEWS BRIEF: George at Asda searches for marketing head

29 May 03, 12:00

George at Asda is hunting a head of marketing after Claire Bulman was poached by Alliance

MARKETING MIX: Original idea turns stale for Asda

By ANNE-MARIE CRAWFORD, 12 June 97, 12:00

It was in 1993 that Asda first ran its Take a fresh look ... posters with news of store revamps ... It was in 1993 that Asda first ran its Take a fresh look ... posters with news of store revamps all over the country. Created by Publicis, the posters ran in most major cities - although not, it is believed, anywhere near the Old Marylebone Road, home of Sainsbury s agency, Abbott Mead Vickers ...