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Clarke tipped to land chief executive role at Asda

By Joe Thomas, 07 May 10, 09:58

LONDON - Andy Clarke has been tipped to replace Andy Bond as the chief executive of Asda, following ... trading director, Darren Blackhurst. Last month, Asda's chief financial officer, Judith McKenna ... chairman of Asda's executive committee. An Asda spokeswoman declined to comment. ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide ... The marketers featured in this year's rankings have many reasons to celebrate. Not only are they among the elite group who lead marketing creativity and innovation in the UK, but they have also ... fiercely debated and evaluated, with the influence of both the marketer and the brand under the spotlight ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Helen Edwards joins Marketing

By Gareth Jones, 27 April 10, 09:55

LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining ... Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

Marketing appoints new editor

By Staff, 02 June 10, 09:22

Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left the magazine ... Jones, who has been Marketing's acting editor since January, takes over the full role ... was rolled into Marketing at the end of last year. This is Jones' second stint on Marketing. He joined ... time of almost limitless challenge and opportunity for marketers." He takes over from Lucy Barrett ...

Marketing launches Talent Survey

16 September 11, 12:25

Marketing magazine is launching a talent survey, in association with Major Players to help the industry attract marketing s most sought after commodity talent. Our 5-minute survey (link http ... -side marketers today. Are you finding it difficult to hire, nurture and retain the most talented marketers? Do ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function. ... NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing ... place, at the right time, at the right price' shows that marketing is about influencing what you make ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Marketing Society Awards for Excellence 2011: B2B Marketing

07 June 11, 10:00

agencies, challenging them to devise 48-sheet artwork for their clients. The company's marketing team ... shortlisted for B2B marketing: Aviva, You are the big picture; Barclaycard, SME payment acceptance programme; Fujitsu, UK Ireland region marketing organisation ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

By Noelle McElhatton, 31 March 09, 08:30

of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... The Marketing Store, Gyro International and CDMS, all of which reported profits up by more than a third on the previous year. Digital Marketing Group has also shot up the table, thanks to acquisitions. Next year ...