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Asda marketing director reopens own-label rift

LONDON - Asda marketing and brand director Richard Hodgson has launched a damaging attack ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to "undo" the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing chief Pilling leaves after four years in post

By by James Quilter, 31 January 06, 08:30

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... m advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director ... Sainsbury's, which is closing in on its spot as the second-biggest supermarket. Asda's market share ...

THIS WEEK: Asda marketer takes time out to have baby

06 June 96, 12:00

Asda s marketing director, Gwyn Burr, is temporarily stepping down to make way for deputy chief ... Asda s marketing director, Gwyn Burr, is temporarily stepping down to make way for deputy chief ... the marketing director s role last year after Michael Fleming left suddenly. The news comes in the wake of recent changes in Asda s marketing department. Matthew Jenkins moves from grocery to take up ...

THIS WEEK: Asda delists Anadin

13 June 96, 12:00

Asda has delisted Anadin paracetamol rather than be forced to put its price back up ... profit margins has prompted an Office of Fair Trading inquiry. Asda marketing director Gwyn Burr ... Asda has delisted Anadin paracetamol rather than be forced to put its price back up ... of its complaint over the legality of RPM. The move shows Asda s determination ...

The Marketing Profile: Rick Bendel of Asda

By Jemima Bokaie, 20 May 08, 10:50

Worldwide to the position of group executive marketing director at Asda was long overdue. ... with the company began.' Back then, Bendel acted as a surrogate marketing director for Asda chief executives ... , Publicis Worldwide 2006-present Group executive marketing director, Asda ... 'I was offered the job 16 years ago,' says Bendel, who has been wedded to the Asda business ...

NEWS: Asda to battle alcohol brands

By JULIAN LEE, 29 August 96, 12:00

Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ... visiting its 207 stores will be asked to compare Bite, Asda s own range of alcopops, with market leader ... in marketing operations. Asda marketing director Gwyn Burr is currently on maternity leave. ... Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ...

Asda suppliers rail at demands for marketing payments

By by James Quilter, 25 April 06, 08:30

LONDON - Asda has been slammed by suppliers after it asked them for upfront payments to help fund ... One own-brand supplier criticised the supermarket for coming up with an arbitrary figure based on the turnover of his company and the square-footage it accounts for in Asda stores. He added that he had also ... three years. Asda recently asked all its suppliers for upfront cash payments totalling £368m to help ...

ASDA targets gaming market with customer mag

By Alison Donnelly, 28 July 08, 06:00

LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation ... to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert ... The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ...

Asda adds Poulters to direct agency roster

By by Ed Kemp, 18 January 06, 07:00

LONDON – Asda has awarded Leeds agency Poulters a place on its direct marketing roster. ... Marketing Store and Inferno. Publicis Blueprint, which handles much of Asda's below-the-line marketing ... \TBWA. Asda, the UK's second-biggest supermarket, is expected to expand its offering into new areas ...

Asda to streamline own-label food lines

By Jemima Bokaie, 07 May 08, 10:00

LONDON - Asda is reviewing its portfolio of own-label products, as part of plans to simplify its ... value, mid-range and premium offering, said Asda marketing director Rick Bendel. He confirmed that there will be a stronger focus on fresh food. Asda is also reviewing the number of products in its Great Stuff range for two- to nine-year-olds (Marketing, 6 February). The healthy-eating line, which replaced its ...