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First Direct parachutes in ex-Asda boss Pilling

By James Quilter, 22 March 06, 12:00

First Direct has hired former Asda marketing director Chris Pilling in the role of chief operating ... stronger sales culture within the organisation. He will also be involved in First Direct's marketing, although his appointment will not affect the position of head of brand marketing Matthew Higgins. Asda ... joined Asda from Telewest, where he was marketing director. He has been replaced by Asda brand director ...

First Direct parachutes in former Asda boss Pilling

By by James Quilter, 21 March 06, 08:30

LONDON - First Direct has hired former Asda marketing director Chris Pilling in the role of chief ... stronger sales culture within the organisation. He will also be involved in First Direct's marketing, although his appointment will not affect the position of head of brand marketing Matthew Higgins. Asda ... . Pilling joined Asda from Telewest, where he was marketing director. He has been replaced by Asda brand ...

New campaign: Asda

01 September 05, 12:00

Asda Financial Services is launching a TV campaign in Scotland to boost awareness of its car ... The work will be backed by print ads and direct marketing and is expected to run nationally next year. The activity shows people tapping their cars in the style of the Asda 'pocket-tap'. The creative aims to illustrate that consumers do not have to be Asda shoppers to take up its insurance ...

Asda adds Poulters to direct agency roster

By by Ed Kemp, 18 January 06, 07:00

LONDON – Asda has awarded Leeds agency Poulters a place on its direct marketing roster. ... Marketing Store and Inferno. Publicis Blueprint, which handles much of Asda's below-the-line marketing ... \TBWA. Asda, the UK's second-biggest supermarket, is expected to expand its offering into new areas ...

Asda puts insurance comparisons online

By Rachel Barnes, 09 March 05, 02:57

Asda is to become the first supermarket to offer an online comparison service for its insurance ... Union. However, its Asda Price Search service will enable customers to look for the best deal on car, home, travel and pet insurance. Asda has broadened its insurance offer following internal concerns ... in April and will promote Asda's pledge of being able to offer the cheapest premiums. In February Asda ...

Asda offers credit to excluded public

By MARK KLEINMAN, 11 April 02, 12:00

Asda is to launch a range of financial services products targeting millions of UK consumers who ... as an underdeveloped market. Paul Mancey, Asda's business unit director for finance, who joined last year from Tesco (Marketing, November 22, 2001), is spearheading the initiative, which is likely to include credit cards ... would fit neatly with Wal-Mart-owned Asda's Every Day Low Pricing policy. It would also bolster Asda ...

Asda to offer own-brand insurance

By ALEXANDRA JARDINE, 26 August 99, 12:00

Asda is to launch a branded travel insurance service in its first venture into own-label financial ... Asda is to launch a branded travel insurance service in its first venture into own-label financial services. From today (Wednesday), the supermarket will offer four Asda for Travel ... is to cut the cost of family cover. Asda s advertising agency, Publicis, has been closely involved ...

Asda to launch credit cards and loans for the financially excluded

By Mark Kleinman,, 10 April 02, 10:10

LONDON - Asda is to launch a range of financial services products targeting millions of UK ... as an underdeveloped market. Paul Mancey, Asda's business unit director for finance, who joined last year from Tesco (Marketing, November 22, 2001), is spearheading the initiative, which is likely to include credit cards ... . The strategy would fit neatly with Wal-Mart-owned Asda's Every Day Low Pricing policy. It would also bolster ...

Asda hires ABA to promote Flying Start ISA

By by Staff, 31 January 07, 12:00

LONDON - Asda has hired Ashley Bolser Agency to handle the launch of its Flying Start ISA product. ... The ISA, operated by Asda s financial partner Engage Mutual Funds, is aimed at parents who want ... further promotional campaigns for Asda throughout the year. Earlier this month, the retailer hired The Search Works to provide it with search engine marketing consultancy. If you have an opinion ...

Boots, Asda and Aldi launch green initiatives

By Staff, 18 June 08, 09:20

concepts. Asda operates several timber-frame stores, and Aldi is preparing to open an eco-store in Ludlow, Shropshire. Environmental strategies will be discussed at Marketing's upcoming Green, Ethical Healthy Innovations Conference on 8 July. Marketers from retailers and manufacturers including Divine Chocolate ...