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B&Q appoints Asda marketer as marketing director

By John Reynolds, 24 September 10, 11:23

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new ... said, was to remain with the business. During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing ... customers. He added: "Marketing plays a vital role in this making it easer for customers to turn ...

ASDA targets gaming market with customer mag

By Alison Donnelly, 28 July 08, 06:00

LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation ... to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert ... The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ...

Asda president warns of dangers of celebrity ads

By by James Quilter, 25 October 05, 12:00

LONDON - Just one month after parting company with Sharon Osbourne, Asda president Andy Bond has ... next year. When Osbourne was hired, Asda marketing director Chris Pilling said that she was chosen ... in September after seven months. Asda said she had fulfilled her contractual obligation to the retailer ... was unsuitable for the campaign because she did not fit with the target Asda customer. Bond told delegates ...

Morrisons' commercial chief challenges Asda

By Ed Owen, 07 January 11, 08:53

Richard Hodgson, Morrisons' group commercial director, has challenged Asda's claim ... Marketing spoke to Hodgson, group commercial director at Morrisons, who was appointed in June ... or better. "It is a competitive environment we are always competing, and the market is becoming ... for suppliers. Asda's price pledge Hodgson lambasted Asda's pledge to undercut competitors by some 10 ...

Asda introduces Onn own-label electrical brand

By James Quilter, 06 July 05, 02:57

Asda is aiming to steal market share from UK electronics retailers with the launch of an own ... The line, Onn, will run alongside the Durabrand electrical offer from parent Wal-Mart. Asda ... to be the electrical equivalent of Asda budget brand SmartPrice, with Onn filling the gap between it and mainstream ... Asda's research found women were less interested in the technical details on packaging. Separately ...

Sainsbury's leapfrogs Asda after storming Christmas

By Ed Owen, 12 January 11, 08:07

increasing 3.6% and total sales up 6%, taking its market share above Asda's. ... Sainsbury's market share increased 0.3%, to 16.6%, overtaking Asda to become the second-largest retailer in the UK after Tesco for the first time in seven years. Justin King, chief executive of Sainsbury's said much of the growth was driven by its own-brand Taste the Difference range, and non ...

P&G funds revamp of Asda babycare section

By James Quilter, 03 January 07, 12:00

Procter & Gamble is funding a redesign of Asda's babycare areas and has hired in-store agency ... . It is being trialled in Asda's store in Ellesmere Port, Cheshire, and could be rolled out to the rest of the chain's stores. Asda said the decision to use Saatchi X, rather than an agency from its in ... -store work. Saatchi X is used exclusively by Asda owner Wal-Mart, in the US, where it has created in ...

Asda plans social networking site

By Fiona Ramsay, 10 August 09, 01:42

LONDON - Asda is to launch a social networking site, which will allow shoppers to connect ... -fareast-language:#0400; mso-bidi-language:#0400;} The site, called Your Asda, will allow people to tell Asda what they don't like and comment on products they want in their local stores. Your Asda will comprise a blog, step by step guides to products, a live Twitter feed and a photo gallery. Asda will also ...

The week in marketing

By Staff, 27 August 08, 08:20

LONDON - Marketing's roundup of the news for the week ending 27 August 2008 ... 's Piccadilly, has hired marketing agency Proletariat to handle its direct marketing following a pitch ... , the retailer hired its first specialist search engine marketing agency, VCCP Search, to help it attract more ... meals to Asda and Sainsbury's, told investors it will pass on rising costs to retail customers. Turn ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

By Staff, 10 August 11, 12:00

Asda looks likely to tap into the 'real women' trend for its forthcoming 'bottom-shaper' jeans ... in advertising for both aspiration and inspiration. In Asda's case, I doubt it will feature truly 'real' women ... some advertisers, given Asda's brand values and the particular communication challenges posed by a ... sometimes in a dream. NO - SUSIE HEWSON, INTERNATIONAL SALES AND MARKETING DIRECTOR, BODYWISE ...