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The week in marketing

By Staff, 27 August 08, 08:20

LONDON - Marketing's roundup of the news for the week ending 27 August 2008 ... 's Piccadilly, has hired marketing agency Proletariat to handle its direct marketing following a pitch ... , the retailer hired its first specialist search engine marketing agency, VCCP Search, to help it attract more ... meals to Asda and Sainsbury's, told investors it will pass on rising costs to retail customers. Turn ...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

director role, for which it has recruited Asda's operations director for new business and home shopping ... joins the business on 5 March. Halfords has brought in West for the expertise he gained at Asda ... to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide ... The marketers featured in this year's rankings have many reasons to celebrate. Not only are they among the elite group who lead marketing creativity and innovation in the UK, but they have also ... fiercely debated and evaluated, with the influence of both the marketer and the brand under the spotlight ...

The week in marketing: 10 September 2008

By Staff, 09 September 08, 04:00

London - A roundup of important stories from marketing, advertising and media. ... on Friday. EU gender policy The European Parliament has voted in favour of a report on how marketing ... . Asda 'real people' Asda has ditched its strategy of using celebrities in ads for clothing label ... that the fast-food chain offers free WiFi access to customers. Dior marketing head Parfums Christian Dior ...

Marketing lessons from past recessions

By Jane Simms, 20 January 09, 10:40

LONDON - Should marketers spend more, less or the same on their brand during the downturn ... There cannot be a marketer in the country that has been unaffected by the economic downturn. While the much-derided 'Generation Y' is experiencing a downturn for the first time, many marketers have seen ... credit and the potential marketing opportunities, is unprecedented. While commentators may herald ...

What were the marketing moments of the last 75 years?

06 March 07, 08:30

To celebrate Marketing’s 75th anniversary, the magazine’s editors and reporters have come up with a ... edition of Philip Kotler s Marketing Management 1968 - Government launches I m backing Britain ... makes screen debut 1973 - Britain joins the Common Market 1974 - McDonald s opens first UK restaurant ... - Pepsi goes blue 1996 - Hotmail launches 1997 - United Biscuits sues Asda for trademark infringement ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry ... -worthy appearance at last year's Brit Awards. 22. Rick Bendel, Asda B Bendel's first full year as marketing ... This year we have gone back to basics - focusing on the people who genuinely control the marketing ... who may hog the headlines but do not have a direct influence on marketing activity. This has led ...

Power 100 Marketers of 2008: 51-100

By Staff, 28 May 08, 07:59

-versed risk-taker. With a wealth of experience in retail marketing, having worked at Asda and Woolworths, her ... -Williams, who joined More Th n as marketing director in early 2006, has had a steady year, which is reflected in his non-mover status in the list. The former Onetel and WH Smith marketer is a sports nut who lives ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...