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Asda marketing director quits for Very

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 09:10

Asda marketing director Jon Owen has quit after a year in the post to join clothing brand Very. ... clothing brand owned by Shop Direct Group. He had been with ASDA for five years. Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year . During his tenure at Asda, Owen's responsibilities have included heading up ...

The Marketing Profile: Rick Bendel of Asda

By Jemima Bokaie, 20 May 08, 10:50

Worldwide to the position of group executive marketing director at Asda was long overdue. ... with the company began.' Back then, Bendel acted as a surrogate marketing director for Asda chief executives ... , Publicis Worldwide 2006-present Group executive marketing director, Asda ... 'I was offered the job 16 years ago,' says Bendel, who has been wedded to the Asda business ...

Asda introduces designer lingerie

12 May 04, 12:00

Ultimo bra creator Michelle Mone has developed an exclusive lingerie range for Asda called Michelle ... brand (Marketing, 25 March), moving away from its image as a discount label. Created for Asda in 1990 ... The luxury collection will go on sale next week. It will be priced from £14 for bras and £6 for knickers. The range, to comprise lace bras, shorts and thongs, will be available from selected Asda ...

NEWS BRIEF: George at Asda searches for marketing head

29 May 03, 12:00

George at Asda is hunting a head of marketing after Claire Bulman was poached by Alliance

Asda plans wider reach for George

By ALEXANDRA JARDINE, 06 May 99, 12:00

Asda has named Nayna Bawa as sales and marketing director for its own-label clothing brand, George. ... Asda has named Nayna Bawa as sales and marketing director for its own-label clothing brand ... Davies. Bawa will be in charge of marketing a home shopping initiative, launched by Asda last ... service and extending it into Kingfisher stores following the group s proposed merger with Asda ...

STOP PRESS: Promotion at George at Asda

11 September 03, 12:00

George at Asda has promoted regional managing director Philip Auld to retail and supply director

Asda to highlight style in George repositioning

By Rachel Barnes, 25 March 04, 12:00

Asda is to reposition its George clothing line as a low-price, high-style fashion brand in a ... The shift in strategy comes as Asda moots a nationwide roll-out of standalone George stores ... retailers, such as Top Shop and Next. An Asda spokeswoman denied a nationwide roll-out of standalone ... out worldwide through Asda's parent, Wal-Mart. Stores in the US, Canada, Korea and Germany already ...

Asda chief wades into row over Google keywords

By Jemima Bokaie, 07 May 08, 09:00

LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating ... Rick Bendel, marketing director at Asda, said: Tesco believes everything is for sale, except when it doesn t suit it. He refused to rule out bidding on search terms relating to rivals, including Sainsbury s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ...

Boots, Asda and Aldi launch green initiatives

By Staff, 18 June 08, 09:20

concepts. Asda operates several timber-frame stores, and Aldi is preparing to open an eco-store in Ludlow, Shropshire. Environmental strategies will be discussed at Marketing's upcoming Green, Ethical Healthy Innovations Conference on 8 July. Marketers from retailers and manufacturers including Divine Chocolate ...

Asda to grow George line with boys' range

By Rachel Barnes, 15 September 04, 12:00

Asda is to launch a boyswear range called Redbrand as children's clothing emerges as a key ... its childrenswear offer is vital for Asda as it attempts to retain its 'Britain's favourite clothing ... overtaken Marks Spencer in terms of sales volume. Asda has since run a press campaign highlighting ... market by sales value. However, M S is not going to make a formal complaint. George's latest TV ...