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Asda marketing director quits for Very

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 09:10

Asda marketing director Jon Owen has quit after a year in the post to join clothing brand Very. ... clothing brand owned by Shop Direct Group. He had been with ASDA for five years. Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year . During his tenure at Asda, Owen's responsibilities have included heading up ...

THIS WEEK: Asda marketer takes time out to have baby

06 June 96, 12:00

Asda s marketing director, Gwyn Burr, is temporarily stepping down to make way for deputy chief ... Asda s marketing director, Gwyn Burr, is temporarily stepping down to make way for deputy chief ... the marketing director s role last year after Michael Fleming left suddenly. The news comes in the wake of recent changes in Asda s marketing department. Matthew Jenkins moves from grocery to take up ...

The Marketing Profile: Rick Bendel of Asda

By Jemima Bokaie, 20 May 08, 10:50

Worldwide to the position of group executive marketing director at Asda was long overdue. ... with the company began.' Back then, Bendel acted as a surrogate marketing director for Asda chief executives ... , Publicis Worldwide 2006-present Group executive marketing director, Asda ... 'I was offered the job 16 years ago,' says Bendel, who has been wedded to the Asda business ...

Asda wins out in market share

By Jeremy Lee, 04 March 09, 09:50

LONDON - Asda's consistent low-price positioning appears to be paying dividends, according

Asda appoints Fallon partner Mark Sinnock to marketing role

By Alex Brownsell, 12 March 09, 10:25

LONDON - Supermarket giant Asda has appointed Mark Sinnock as its new marketing director. ... It follows the appointment of former McCain Foods' marketer Simon Eyles as head of Asda brand marketing earlier this week. Sinnock joins from Asda's incumbent creative agency Fallon, where he was chief ... report into Asda chief marketing officer Rick Bendel. Bendel was promoted from marketing director ...

NEWS: Asda to battle alcohol brands

By JULIAN LEE, 29 August 96, 12:00

Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ... visiting its 207 stores will be asked to compare Bite, Asda s own range of alcopops, with market leader ... in marketing operations. Asda marketing director Gwyn Burr is currently on maternity leave. ... Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ...

Asda hires McCain Foods marketing director Simon Eyles

By Gemma Charles, 06 March 09, 02:45

to join Asda in a senior marketing role. ... Eyles begins in April his new role as head of Asda brand marketing. Eyles joined McCain as marketing controller in 2001 from Arla Foods and rose up the ranks before his promotion to the top job ... marketing director of Asda to chief marketing officer last month. ...

DESIGN CHOICE: ASDA WINES

By RICHARD MURRAY, Partner Williams Murray, 07 August 97, 12:00

Client: Asda ... Client: Asda Brand: La Mancha Agency: Lewis Moberly Launch date: Late 1980s ... trend confirms the notion that marketing is truly cynical. After all, when retailers first discovered ... to the market, against a backdrop of stale images pedalled by rival manufacturer brands. As testimony ...

Asda suppliers rail at demands for marketing payments

By by James Quilter, 25 April 06, 08:30

LONDON - Asda has been slammed by suppliers after it asked them for upfront payments to help fund ... One own-brand supplier criticised the supermarket for coming up with an arbitrary figure based on the turnover of his company and the square-footage it accounts for in Asda stores. He added that he had also ... three years. Asda recently asked all its suppliers for upfront cash payments totalling £368m to help ...

Taylors of Harrogate hires Asda marketer Eyles

By Gemma Charles, 27 September 11, 08:30

Simon Eyles, head of brand marketing at Asda, is leaving the retailer for the top marketing job ... Eyles, who has been with the supermarket since 2009, will join Taylors next year as marketing director. During his time at Asda, Eyles oversaw the roll-out of its Chosen By You range. His previous roles include head of marketing at McCain Foods. The Taylors job has been covered on an interim basis ...