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50 Years of Fame: Brandfame - Asda

21 September 05, 12:00

Asda's emphasis on everyday low prices has been in place right from the start. Its first ITV ad ... , it was less successful for Asda. Sales targets were not being met and buyers blamed the marketing ... in TV spend, which the chain more than doubled to £9.5m in 1994. Asda's marketing template has been ... -life mum and we believe that our customers relate to her,' says Asda marketing director Chris Pilling ...

NEWS: Asda to battle alcohol brands

By JULIAN LEE, 29 August 96, 12:00

Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ... visiting its 207 stores will be asked to compare Bite, Asda s own range of alcopops, with market leader ... in marketing operations. Asda marketing director Gwyn Burr is currently on maternity leave. ... Asda, which has already led assaults on the Net Book Agreement and the price of pharmaceuticals ...

ASDA targets gaming market with customer mag

By Alison Donnelly, 28 July 08, 06:00

LONDON - Asda will target gamers with the launch of a new dedicated magazine boasting a circulation ... to the core Asda mums market. The first issue is available in the August Asda Magazine as an insert ... The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ...

Asda puts insurance comparisons online

By Rachel Barnes, 09 March 05, 02:57

Asda is to become the first supermarket to offer an online comparison service for its insurance ... Union. However, its Asda Price Search service will enable customers to look for the best deal on car, home, travel and pet insurance. Asda has broadened its insurance offer following internal concerns ... in April and will promote Asda's pledge of being able to offer the cheapest premiums. In February Asda ...

Asda president warns of dangers of celebrity ads

By by James Quilter, 25 October 05, 12:00

LONDON - Just one month after parting company with Sharon Osbourne, Asda president Andy Bond has ... next year. When Osbourne was hired, Asda marketing director Chris Pilling said that she was chosen ... in September after seven months. Asda said she had fulfilled her contractual obligation to the retailer ... was unsuitable for the campaign because she did not fit with the target Asda customer. Bond told delegates ...

Publishers blast Asda editorial demands

By Alison Donnelly, 29 July 08, 05:00

LONDON - Asda has waded into a row with publishers over its plans to plans to force magazines ... set up' charge of 2,464. An industry insider told Marketing that Asda's plans showed a 'shocking ... Asda has emailed a number of magazine distribution companies requesting two pages of editorial or advertising space each month, as well as a request for 2,500 for shelf space for each new Asda store opened ...

Asda launches bulk-buy offering

By LUCY BARRETT, 01 October 98, 12:00

, Asda is launching a Big Saver range offering shoppers the chance to save money by buying in bulk. ... , marketing director at Asda, said: Our customers are price-focused and this is ideal for them ... , Asda is launching a Big Saver range offering shoppers the chance to save money by buying in bulk ... . The products include six-pack bottles of wine, 10kg Asda own-brand washing powder, and 24-pack Asda toilet ...

THIS WEEK: Asda challenge to drug prices

20 June 96, 12:00

Asda is attempting to break the Resale Price Maintenance system by delisting pharmaceutical brands ... Asda is attempting to break the Resale Price Maintenance system by delisting pharmaceutical ... attack on the Net Book Agreement, which effectively led publishers to declare market forces had ... this week by launching a range of 33 Asda brand vitamin and healthcare products plus a TV and press ...

Asda at home to debut on Sky Active platform

By RAVI CHANDIRAMANI, 10 January 02, 12:00

, available to 5.4 million households. Asda's marketing director for e-commerce Neil Jowsey claimed ... TV with a direct marketing push through Publicis Dialog. Asda's Sky Active service was originally ... . Asda @t home has also restructured its marketing managers' responsibilities. David Martin ...

ADWATCH: It has to be Asda as store jumps to third

11 April 96, 12:00

The weekly analysis of advertisement recall sponsored by the Marketing forum ... The weekly analysis of advertisement recall sponsored by the Marketing forum ------------------------------------------------------------------------ The Top 20: Prompted recall ... 69 3 (10) Asda Publicis/TMD Carat 63 4= (3) Pantene ...