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Asda takes on Tesco as mobile network operator

By James Quilter, 21 March 07, 12:00

Asda is planning to challenge Tesco with the launch of Asda Mobile, a mobile virtual network ... of appointing agencies to handle the online and in-store elements of the launch. Asda marketing director Rick ... The supermarket plans to launch the service next month. Insiders say Asda Mobile will be available ... that it would enter the mobile market when he criticised the lack of transparency among retailers about ...

Leighton takes charge as Asda drops top role

By BINNUR BEYAZTAS, 03 December 98, 12:00

Asda will drop the post of marketing director following the departure of Steven Cain to become ... Asda will drop the post of marketing director following the departure of Steven Cain to become ... that Allan Leighton, the supermarket s chief executive and former marketing director, is in charge of strategic marketing. Sources close to the company say that this is no surprise as both Leighton ...

Asda PC sales to pile pressure on electrical stores

By DANNY ROGERS, 18 March 99, 12:00

Asda became the latest supermarket chain to start selling personal computers this week, in a move ... Asda became the latest supermarket chain to start selling personal computers this week, in a move that looks certain to inflict further damage on high street electrical stores. Asda ... and Siemens branded computers in its stores since last year. The 400MHz Asda PCs sell for pounds 599 ...

MARKETING MIX: That was the week that was

24 June 99, 12:00

15 years ago: Asda announces plans to be the first grocery retailer to launch a multi ... 15 years ago: Asda announces plans to be the first grocery retailer to launch a multi-brand consumer incentive programme among its own-label brands; Saga and Choice, two titles aimed at older readers, announce plans to revamp their formats amid growing competition; Bird s Eye wins a libel suit ...

Telewest aims to cut debt by axing marketing posts

30 May 02, 12:00

Telewest Broadband has cut around ten marketing jobs as part of the 1500 jobs reduction ... this year, customer marketing director Chris Pilling left the company to join grocery retailer Asda as marketing director (Marketing, January 17). The departures have put more responsibility ... The company's director of marketing communications Chris ...

THIS WEEK: Asda starts up pilot PC scheme

01 February 96, 12:00

Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC ... Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC ... . In a copycat response to Tesco s successful Computer for Schools promotion, Asda is starting a Best ... be collected by shopping at the stores or returning aluminium cans to Asda. Like the Tesco promotion ...

Retail News brief: Asda installs phone booths

07 December 05, 12:00

Asda has installed phone booths in its outlets to allow children to call Father Christmas

AD WATCH: Asda edges toward front of the queue

By GAIL KEMP, 04 January 96, 12:00

of the table is dominated, unsurprisingly, by the big retailers. Asda, in third position, is top ... campaign. Recently, however, the agency introduced a new twist stressing Asda s no-nonsense, Yorkshire ... biggest rivals are diluting their TV- budgets and strategies, Asda is benefiting from a simple ...

Marketing Society Awards for Excellence 2005: Marketing achievement

16 June 05, 11:12

Carruthers Coleman Priest WINNER Ten years ago Tesco was stuck in the middle of a market defined by two dominant competitors - Sainsbury's and Asda. At this point it made two decisions which have proved pivotal ... since its launch, O2 has established itself in a competitive market on a number of criteria, including ...

MARKETING MIX: That was the week that was

By VESEY CRICHTON, Marketing Director, Com, 22 April 99, 12:00

marketing-led mainstream product in years, an advanced care engine oil called Gemini, supported by a ... Bond film; Asda and BBH split after three years just weeks after the departure of marketing director ... first marketing-led mainstream product in years, an advanced care engine oil called Gemini ...