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Asda PC sales to pile pressure on electrical stores

By DANNY ROGERS, 18 March 99, 12:00

Asda became the latest supermarket chain to start selling personal computers this week, in a move ... Asda became the latest supermarket chain to start selling personal computers this week, in a move that looks certain to inflict further damage on high street electrical stores. Asda ... and Siemens branded computers in its stores since last year. The 400MHz Asda PCs sell for pounds 599 ...

THIS WEEK: Asda starts up pilot PC scheme

01 February 96, 12:00

Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC ... Asda is running a pilot scheme to find out if shoppers can be persuaded to put a PC ... . In a copycat response to Tesco s successful Computer for Schools promotion, Asda is starting a Best ... be collected by shopping at the stores or returning aluminium cans to Asda. Like the Tesco promotion ...

MARKETING MIX: That was the week that was

By VESEY CRICHTON, Marketing Director, Com, 22 April 99, 12:00

marketing-led mainstream product in years, an advanced care engine oil called Gemini, supported by a ... Bond film; Asda and BBH split after three years just weeks after the departure of marketing director ... first marketing-led mainstream product in years, an advanced care engine oil called Gemini ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Marketing's Adwatch of the Year 2009

By Staff, 15 December 09, 08:30

;} The rankings, aggregated from the weekly Adwatch columns that appeared in Marketing in the year to October, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... took the top spot last year, had to settle for second place this time around. The strategy behind Asda ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide ... The marketers featured in this year's rankings have many reasons to celebrate. Not only are they among the elite group who lead marketing creativity and innovation in the UK, but they have also ... fiercely debated and evaluated, with the influence of both the marketer and the brand under the spotlight ...

DIRECT: Briefs

By PAUL WHITFIELD, 18 November 99, 12:00

Asda and Kingfisher have said that electronic commerce will not replace traditional shopping ... Asda and Kingfisher have said that electronic commerce will not replace traditional shopping habits in the next ten years. At a debate organised by the Direct Marketing Association, both retailers ... manager for home shopping and e-commerce at Asda, said the revolution would take longer than a decade ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Top 100 advertisers defy expectations to boost marketing investment

By Nicola Clark, 15 March 11, 08:00

Procter & Gamble leads marketing upswing as majority of UK's top 100 advertisers increase spend ... predictions that the year would mark a steep decline in marketing budgets. By channel, the biggest year ... % and 15% hikes from Asda and Sainsbury's, which spent 113.3m and 68.2m respectively. Marks Spencer raised its spend by 66% year on year to 68.7m. The banking sector also showed signs of a marketing ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...