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Asda raises awareness of Kwik Cricket sponsorship

By Joe Thomas, 13 April 10, 08:45

LONDON - Asda is to step-up promotional support of its Kwik Cricket activity ahead of the summer ... an online hub for the activity and to raise awareness of Asda Kwik Cricket and help to get more people ... of activity, including the Asda Kwik Cricket competition which is run annually across the UK. Kwik Cricket ... in Asda's competition. Fiona Campbell-Reilly, head of Asda in the community, said: "We're currently ...

MARKETING MIX: That was the week that was

By JULIAN LEE, 11 March 99, 12:00

market with a premium brand, Cacharel pour L Homme; the Daily Mirror increases its cover price from 16p ... market with a premium brand, Cacharel pour L Homme; the Daily Mirror increases its cover price from 16p ... , to Century Hutchinson. 5 years ago: Market-leading brand Schwartz becomes the latest victim of a secret range trimming operation at Asda. Code named Sauna, it is expected to lead to one in ten brands ...

MARKETING MIX: That was the week that was

11 February 99, 12:00

Vickers BBDO; Asda briefs headhunters to seek a top marketer with a pounds 200,000 price tag; Conde ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

Marketing's annual list of the 100 most influential people in the industry is the definitive guide ... The marketers featured in this year's rankings have many reasons to celebrate. Not only are they among the elite group who lead marketing creativity and innovation in the UK, but they have also ... fiercely debated and evaluated, with the influence of both the marketer and the brand under the spotlight ...

OPINION: O'Leary attitude to customers is no lead to follow

By Laura Mazur, a business writer, 13 November 03, 12:00

When Asda chief executive Tony De Nunzio gave a talk to the Institute of Grocery Distributors ... While his point was how much Asda has lowered prices - three years ago it would have cost 8 ... -cutting and increasing the efficiencies of processes. Where does - and where should - marketing fit in here? The usual answer is that marketing acts as the voice of the customer. But the latest findings from a monthly online ...

This week: Marketing news from the national press

02 May 07, 12:00

EasyJet has warned that the carbon-offsetting market is rife with 'snake oil salesmen' set on making excessive profit from green-minded air passengers. The airline has delayed the launch ... , will cut the bill of the average dual-fuel customer by £63 to £907 a year. - Daily Mirror Asda is to sell ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Profile: Katie Sheppard, head of marketing, Match

By Sarah Shearman, 09 February 11, 12:00

Katie Sheppard, head of marketing at online dating company Match, is modernising the business ... -year-old head of marketing has built up a sizeable hat collection - the result of attending about 40 ... of marketing a year ago, after joining Match in 2007 as brand manager and head of PR. Her love of the brand is immediately evident as is her belief that getting the marketing right is everything. 'It is such a broad role ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry ... -worthy appearance at last year's Brit Awards. 22. Rick Bendel, Asda B Bendel's first full year as marketing ... This year we have gone back to basics - focusing on the people who genuinely control the marketing ... who may hog the headlines but do not have a direct influence on marketing activity. This has led ...

Power 100 Marketers of 2008: 51-100

By Staff, 28 May 08, 07:59

-versed risk-taker. With a wealth of experience in retail marketing, having worked at Asda and Woolworths, her ... -Williams, who joined More Th n as marketing director in early 2006, has had a steady year, which is reflected in his non-mover status in the list. The former Onetel and WH Smith marketer is a sports nut who lives ...