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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... over the coming year. YES - EMMA HARRIS - CONSULTANT (AND FORMER SALES AND MARKETING DIRECTOR, EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

-regulation of UK marketing. ... Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing, "brand theatre" or similar live performances with a marketing purpose not covered by the CAP code ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new ... restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often ... jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...