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AGENCY WIN: Alpen BTL work goes to Billington Cartmell

By Philip Chadwick, 01 January 04, 12:00

Weetabix has handed Billington Cartmell the below-the-line account to promote its Alpen brand ... Jerry Higgins, group sales promotion manager, refused to comment on the details of the brief, when work would commence or the other agencies that pitched for the business. It is understood there will be a sampling element to the campaign through Billington Cartmell's specialist face-to-face marketing ...