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Horlicks to offer free magazines

By James Quilter, 19 December 08, 02:05

Traditionally Horlicks' positioning is as a bedtime drink. However the new campaign created by Billington Cartmell, is targeting younger consumers with the idea that it is the perfect drink to wind down in the evening with while reading a magazine. The partnership with IPC magazines launches at the beginning ...

COI hands consumer rights task to Billington Cartmell

By Joe Thomas, 18 December 08, 10:25

Billington Cartmell to provide BERR with Partnership Marketing services communicating information about ... The agency's appointment, which takes effect immediately, is the result of a pitch handled by the COI. Billington Cartmell will now develop partner marketing activities, through a multi-channel campaign which will inform and educate consumers of their legal rights. ...

Horlicks positions itself as an evening drink

By Staff, 17 December 08, 09:00

The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...

BMB scoops Agency of the Year award

By Jeremy Lee, 09 December 08, 08:30

of the year: Reach Sales promotion agency of the year: Billington Cartmell ...

Game to rethink strategy amid video game rise

By James Quilter, 25 November 08, 10:00

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

to switch allegiance to the supermarket whose scheme directly benefits their children's school. Billington ...

William Hill launches football push in-store

By James Quilter, 31 October 08, 10:35

The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks. To win punters are requested to guess the scores of six top flight matches from which a winner ...

Hotline: Billington Cartmell poised to win Game account

31 October 08, 12:00

Billington Cartmell is poised to win the £1.5 million integrated account for Game, the computer

The Week: DM Reviews - Constellation forms roster

17 October 08, 12:00

Constellation Brands has appointed Billington Cartmell, Initials and Quantum to its first ... The three agencies will work on the drinks company's wine portfolio across the UK and Europe. Billington Cartmell will handle the South African wine Kumala, Quantum will work on Jack Rabbit, while Initials will look after the company's Fish Hoek and Banrock Station brands. ...

Constellation creates agency roster

By Staff, 14 October 08, 09:00

The trio - Billington Cartmell, Initials and Quantum - will work on Constellation's wine portfolio in the UK and Europe. Billington Cartmell has been handed a specific brief for South African wine Kumala. Initials will work on Fish Hoek and Banrock Station, while Quantum has been assigned Jack Rabbit ...