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Carlsberg to run World Cup tactical ads

By James Quilter, 03 December 09, 12:00

packs in Londis, Morrisons, Nisa and The Co-op. The ad, created by Billington Cartmell, uses the "If ... by Billington Cartmell, offers a free bet to customers who wager more than 5 on the eventual winner ...

William Hill launches World Cup draw betting promo

By James Quilter, 01 December 09, 11:46

The campaign, which was created by Billington Cartmell, offers a free bet to customers who wager more than 5 on the eventual winner of the tournament via the William Hill 'World Cup Quickslip.' Marketing support for the brand includes in-store POS featuring football players such as Wayne Rooney, Pirlo ...

Rachel's assigns Haygarth to brief

By Joe Thomas, 03 November 09, 08:30

Haygarth, which takes over the business from Billington Cartmell, will be responsible for driving consumer loyalty across Rachel's Dairy's yoghurt and dessert products. It has been tasked with developing integrated campaigns, including promotional, digital and direct marketing activity. Haygarth has also been ...