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PRIZE DRAW: Vodafone Live kicks off with £1m jackpot

By BHAVNA MISTRY, 20 November 02, 12:00

Vodafone Live is the mobile operator's bundled package that brings together colour, sound, picture messaging and mobile internet games for the first time. The activity, through Billington Cartmell, offers Vodafone customers whatever they want for Christmas up ...

SOFT DRINKS: Lucozade issues call to team up with Owen

By SUZY BASHFORD, 30 September 02, 12:00

The promotion, via Billington Cartmell, aims to leverage the brand's status as the official sports drink of the FA Premier League. Called Team up ... 's promotional strategy. - Discovery Foods has appointed Billington Cartmell to its below-the-line account ...

COVER STORY CONFECTIONARY: Nestle targets football fans with cash quiz - Nestle is exploiting the game of the moment with an instant prize push fronted by Terry Venables. But is the link between chocolate and football credible enough to drive sales?

By AMY PEMBLE, 30 May 02, 12:00

says. The campaign, through Billington Cartmell, runs across 15 variants of five different Nestle ... , Billington Cartmell was handed the job. Finding an agency competent at implementing a through-the-line campaign is not as straight-forward as other disciplines, but Billington Cartmell in conjunction with Roose ...

Carlsberg plans SP for revamp

31 March 02, 12:00

Billington Cartmell, Carlsberg-Tetley's retained below-the-line agency, is thought to be working on additional activity to bolster the brewer's sponsorship of the World Cup, as well as its new look. Details are under wraps and the agency declined to comment further. The revamp includes redesigned packaging ...

Lucozade Sport teams with Sky for footie push

02 February 02, 12:00

GlaxoSmithKline has linked its Lucozade Sport brand with satellite TV broadcaster Sky in a two-tiered, on-pack push. Developed by Billington Cartmell, there is an instant-win mechanic giving sports fans the chance to win one of 500 pairs of tickets to see a Premiership match of their choice ...

PROMOTION WORKS LUCOZADE - CATCH THE LIONS IN OZ

02 February 02, 12:00

Brand: Lucozade Sport Campaign: Catch the Lions in Oz Agency: Billington Cartmell Budget: 550,000 Timing: April to June 2001 Objectives: As official sponsors of the 2001 British & Irish Lions Tour to Australia, Lucozade Sport wanted to use this association to raise the brand ...

SP TECHNIQUES: Sampling - Personalising trial - Sampling has evolved from the handout free-for-alls of old, to a more complex, researched brand induction experience

By KATIE HUNT, 17 January 02, 12:00

. According to Ed Gray, account director at Billington Cartmell, the agency which put together the pre ... while Billington Cartmell's Gray cites brand partnerships as the future of sampling and ID's Soanes ...