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SOFT DRINKS: Lucozade issues call to team up with Owen

The promotion, via Billington Cartmell, aims to leverage the brand's status as the official sports drink of the FA Premier League. Called Team up ... 's promotional strategy. - Discovery Foods has appointed Billington Cartmell to its below-the-line account ...

Carlsberg plans SP for revamp

Billington Cartmell, Carlsberg-Tetley's retained below-the-line agency, is thought to be working on additional activity to bolster the brewer's sponsorship of the World Cup, as well as its new look. Details are under wraps and the agency declined to comment further. The revamp includes redesigned packaging ...

Lucozade Sport teams with Sky for footie push

GlaxoSmithKline has linked its Lucozade Sport brand with satellite TV broadcaster Sky in a two-tiered, on-pack push. Developed by Billington Cartmell, there is an instant-win mechanic giving sports fans the chance to win one of 500 pairs of tickets to see a Premiership match of their choice ...

PROMOTION WORKS LUCOZADE - CATCH THE LIONS IN OZ

Brand: Lucozade Sport Campaign: Catch the Lions in Oz Agency: Billington Cartmell Budget: 550,000 Timing: April to June 2001 Objectives: As official sponsors of the 2001 British & Irish Lions Tour to Australia, Lucozade Sport wanted to use this association to raise the brand ...

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