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Business News: Promotion works - Nestle Rowntree
Brand: Multi-brand Client: Nestle Rowntree Campaign: Chants to Win Budget: Undisclosed Agency: Billington Cartmell Timing: April-May 2004 Objectives: To drive volume and value sales in the build-up to and during the key summer trading period by developing a large-scale multi-brand campaign ...
Case Study: Carlsberg banks on England
football fans and, as Billington Cartmell account director Jonathan Harper puts it, "own that positioning ...
Sponsorship: Carlsberg appeals to patriots for Euro 2004
activity, devised by Billington Cartmell, kicks off from the end of April, offering tickets ...
AGENCY WIN: Alpen BTL work goes to Billington Cartmell
Weetabix has handed Billington Cartmell the below-the-line account to promote its Alpen brand ... Jerry Higgins, group sales promotion manager, refused to comment on the details of the brief, when work would commence or the other agencies that pitched for the business. It is understood there will be a sampling element to the campaign through Billington Cartmell's specialist face-to-face marketing ...
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- Account Managers - Branding, Royds Raphael
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- Brand Strategist, Royds Raphael
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