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AGENCY WIN: Alpen BTL work goes to Billington Cartmell

By Philip Chadwick, 01 January 04, 12:00

Weetabix has handed Billington Cartmell the below-the-line account to promote its Alpen brand ... Jerry Higgins, group sales promotion manager, refused to comment on the details of the brief, when work would commence or the other agencies that pitched for the business. It is understood there will be a sampling element to the campaign through Billington Cartmell's specialist face-to-face marketing ...

GUIDE TO SP OFF-PACK PROMOTIONS: START THINKING OFF-THE-SHELF

By Victoria Lyons, 01 January 04, 12:00

promotion technique Billington Cartmell used in a campaign for Ribena, offering a free 'Ribenaberry' cuddly ... fans. It worked with Billington Cartmell during this year's FA Cup to develop a promotion that would ... , account director at Billington Cartmell. The campaign achieved 100 per cent sales uplift of Carlsberg ...

ANALYSIS: Aiming to outplay the opposition

By Nick Wallis, 01 January 04, 12:00

understand why Carlsberg is the product they should buy." Billington Cartmell's "Win with England" World ... . - Canon - Internal - Carlsberg - Billington Cartmell - Coca ...