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Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Ian Billington, founder of Tesco agency Billington Cartmell and himself a former Mars marketer ... . In Billington s view, a brand that cuts back on trade promotions needs to create a clear rationale about why ...

Nescafe Gold Blend launches money-off scheme for customers

By James Quilter, 11 July 07, 10:55

at Waterstones. The discounts have to be redeemed online. The campaign was created by Billington Cartmell ...

Loyalty & Motivation - Building allegiances

By Bhavna Mistry, Editor, 01 April 07, 12:00

DIARYLEA Campaign: Diarylea Active magazine Agency: Billington Cartmell Timing: Ongoing from June 2005 Objectives: Quite simply, we need to be recruiting mums consistently just to stand still ... Timberlake, head of direct marketing at Billington Cartmell. We wanted to provide facts on calcium ...