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Horlicks targets younger market with sampling drive

By James Quilter, 31 October 07, 12:10

The sampling campaign was developed by Billington Cartmell while sister agency Closer will be running retailer activity prior to Christmas. Over 1.2m samples will be delivered through direct mail and a variety of channels including LoveFilm, Dorothy Perkins and Bounty. The promotion is also ...

Weetabix ties with Surf's Up film in cross-brand activity

By James Quilter, 16 July 07, 11:00

The promotion, created by Billington Cartmell, will run on the Weetabix, Weetabix Minis, Weetos and Ready Brek ranges from mid-July through to September. In total the promotion will run on 20 million packs. The Weetos end of the campaign will also run across Europe, marking the first time the firm has ...

Birds Eye takes on The Big Kick

By Gemma O'Reilly, 01 April 07, 12:00

The agency s victory in a three-way shoot-out follows the company s acquisition by Permira Funds from Unilever in November last year. The Big Kick triumphed over incumbent Billington Cartmell and another undisclosed shop to claim the 3.5 million-plus budget. Its brief to help consolidate a claimed ...

Loyalty & Motivation - Building allegiances

By Bhavna Mistry, Editor, 01 April 07, 12:00

DIARYLEA Campaign: Diarylea Active magazine Agency: Billington Cartmell Timing: Ongoing from June 2005 Objectives: Quite simply, we need to be recruiting mums consistently just to stand still ... Timberlake, head of direct marketing at Billington Cartmell. We wanted to provide facts on calcium ...