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Retail: Morrisons appoints Billington Cartmell

By James Quilter, 04 October 07, 12:00

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... Billington Cartmell will no longer be working with Tesco with which it has worked on a project basis ... its branding with a new logo and strapline 'Fresh choice for you'. Billington Cartmell is likely ...

Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Ian Billington, founder of Tesco agency Billington Cartmell and himself a former Mars marketer ... . In Billington s view, a brand that cuts back on trade promotions needs to create a clear rationale about why ...