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Horlicks to offer free magazines

By James Quilter, 19 December 08, 02:05

Traditionally Horlicks' positioning is as a bedtime drink. However the new campaign created by Billington Cartmell, is targeting younger consumers with the idea that it is the perfect drink to wind down in the evening with while reading a magazine. The partnership with IPC magazines launches at the beginning ...

Game to rethink strategy amid video game rise

By James Quilter, 25 November 08, 10:00

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

Kids' schemes go head to head

By James Quilter, 19 November 08, 10:20

to switch allegiance to the supermarket whose scheme directly benefits their children's school. Billington ...

William Hill launches football push in-store

By James Quilter, 31 October 08, 10:35

The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks. To win punters are requested to guess the scores of six top flight matches from which a winner ...

Live Issue: Bargain hunters call the shots

By Stuart Derrick, 01 October 08, 12:00

' agency Billington Cartmell, notes: "There are stories of discounters opening in middle-class areas ... to appear in TV ads promoting home cooking. The challenge, says Billington Cartmell's Thomas ...

£1,000 prizes hidden inside Go-Cat packs

By James Quilter, 26 September 08, 09:53

The sweepstake promotion features 100 cheques for 1,000 hidden inside Go-Cat packs.The campaign, titled Not for Slow Cats , encourages consumers to open the pack quickly to see if they have won. The activity is the first work created for the brand by agency Billington Cartmell and will run to the end ...

Heinz launches "biggest-ever" promotion

17 September 08, 11:41

The promotion is a re-run of last year s Dreamz Meanz Heinz pus h which resulted in Heinz s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell. Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can ...

Pot Noodle boils up promo twist

02 September 08, 04:10

's agency, Billington Cartmell (BCL), two years ago. The agency trialled the battery-powered fork - which ...

Digital: In a fantasy league of its own

By James Quilter, 02 September 08, 03:30

director at Billington Cartmell, says: "Unsurprisingly, The Sun's offering is huge. Huge prizes, coverage ...

Ribena targets over-16s with '£1,000 a day'

By Julia Buchanan, 16 July 08, 10:30

The promotion, created by Billington Cartmell, gives consumers the chance to win 1,000 a day until the end of September. Customers can text a six-digit code found on promotional packs to a prize-draw number. The on-pack activity will be supported by in-store material and experiential work, as well ...