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Splenda targets over-35s with holiday offer

By James Quilter, 31 March 08, 02:50

Splenda is offering consumers the opportunity to redeem a 100 voucher on a number of holidays available though travel operator Apollo Travel Direct Holidays. The campaign, which was created by Billington Cartmell, uses the line Passport to a sweeter holiday and includes press and online advertising ...

Nescafe Half Caff in book promotion

By Julia Buchanan, 21 February 08, 11:25

The slim-line version of A girl for all seasons by author Camilla Norton, author of best-selling self-help book How to walk in high heels , will be bound to jars of the coffee. Purchasers will also receive a 5 discount voucher for the hardback edition of the gift. Created by agency Billington ...

Business: Promotion works peperami lunchbox minis

07 February 08, 11:00

Brand: Peperami Client: Unilever Budget: Undisclosed Agency: Billington Cartmell Timing: May 2007 Objectives: Following the relaunch of Peperami Lunchbox Minis, to create an entertaining campaign which would build awareness and stimulate trials among the target group of mothers with children ...

Nestle lifts lid on Gold Blend coaster offer

02 January 08, 11:10

The campaign, created by Billington Cartmell, launched at the end of December. It is not known if Nestle is planning to offer the promotion to any other supermarkets. A box was specially created for the promotion, which houses the coffee jar and the coasters. The coasters were designed by Joseph Joseph ...