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Horlicks to offer free magazines

By James Quilter, 19 December 08, 02:05

Traditionally Horlicks' positioning is as a bedtime drink. However the new campaign created by Billington Cartmell, is targeting younger consumers with the idea that it is the perfect drink to wind down in the evening with while reading a magazine. The partnership with IPC magazines launches at the beginning ...

£1,000 prizes hidden inside Go-Cat packs

By James Quilter, 26 September 08, 09:53

The sweepstake promotion features 100 cheques for 1,000 hidden inside Go-Cat packs.The campaign, titled Not for Slow Cats , encourages consumers to open the pack quickly to see if they have won. The activity is the first work created for the brand by agency Billington Cartmell and will run to the end ...

Heinz launches "biggest-ever" promotion

17 September 08, 11:41

The promotion is a re-run of last year s Dreamz Meanz Heinz pus h which resulted in Heinz s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell. Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can ...

Colgate brand Max White hits the nightclubs

By Julia Buchanan, 16 July 08, 10:30

The campaign, created by Billington Cartmell, targets 18- to 25-year-olds. Club nights are being held in association with Ministry of Sound dance label Hed Kandi. Those attending the "Max White Nights" will have a chance to win a trip to Ibiza. "Text-to-win" competitions will be promoted in Boots ...

Editorial: The day of the tight budget close at hand

By Hugh Filman, acting editor, 09 April 08, 10:10

for the company, which has asked Billington Cartmell to lead the way in what is a critical launch. One thing ...

Getting right down to the crunch

By James Quilter, 07 April 08, 04:50

to McVitie s roster agency, Billington Cartmell, which devised an integrated campaign with a promotional ...

BCL wins brief to work on Colgate's Max Fresh range

By James Quilter, 07 April 08, 04:00

LONDON - Colgate-Palmolive has appointed Billington Cartmell (BCL) to its agency roster with a

Splenda targets over-35s with holiday offer

By James Quilter, 31 March 08, 02:50

Splenda is offering consumers the opportunity to redeem a 100 voucher on a number of holidays available though travel operator Apollo Travel Direct Holidays. The campaign, which was created by Billington Cartmell, uses the line Passport to a sweeter holiday and includes press and online advertising ...