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Game to rethink strategy amid video game rise

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

William Hill launches football push in-store

The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks. To win punters are requested to guess the scores of six top flight matches from which a winner ...

Digital: In a fantasy league of its own

director at Billington Cartmell, says: "Unsurprisingly, The Sun's offering is huge. Huge prizes, coverage ...

Cineworld appoints BD NTWK to create promo strategy

to Billington Cartmell. Cineworld plans to retain the two fascias but is looking for an agency to create ...

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