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£1,000 prizes hidden inside Go-Cat packs

By James Quilter, 26 September 08, 09:53

The sweepstake promotion features 100 cheques for 1,000 hidden inside Go-Cat packs.The campaign, titled Not for Slow Cats , encourages consumers to open the pack quickly to see if they have won. The activity is the first work created for the brand by agency Billington Cartmell and will run to the end ...

Heinz launches "biggest-ever" promotion

17 September 08, 11:41

The promotion is a re-run of last year s Dreamz Meanz Heinz pus h which resulted in Heinz s highest quarterly sales for two years and over 340,000 responses. Both campaigns were created by Billington Cartmell. Dreamz Meanz Heinz offers a series of prizes through a sweepstake mechanism. They can ...