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Game to rethink strategy amid video game rise

The retailer has hired Billington Cartmell following a pitch through the AAR. The agency has a brief to work with Game's in-house design team. According to insiders, the retailer has spent time researching consumer attitudes to the brand. Although Game is well perceived by gamers, it has ...

Morrisons appoints Billington Cartmell

London - Morrisons has appointed Billington Cartmell as its sales promotion agency following a

Campaigns: Sampling - Persil backs launch with sampling push

heavyweight sampling campaign via Billington Cartmell (BCL).

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