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Splenda targets over-35s with holiday offer
Splenda is offering consumers the opportunity to redeem a 100 voucher on a number of holidays available though travel operator Apollo Travel Direct Holidays. The campaign, which was created by Billington Cartmell, uses the line Passport to a sweeter holiday and includes press and online advertising ...
Nescafe Half Caff in book promotion
The slim-line version of A girl for all seasons by author Camilla Norton, author of best-selling self-help book How to walk in high heels , will be bound to jars of the coffee. Purchasers will also receive a 5 discount voucher for the hardback edition of the gift. Created by agency Billington ...
Business: Promotion works peperami lunchbox minis
Brand: Peperami Client: Unilever Budget: Undisclosed Agency: Billington Cartmell Timing: May 2007 Objectives: Following the relaunch of Peperami Lunchbox Minis, to create an entertaining campaign which would build awareness and stimulate trials among the target group of mothers with children ...
Nestle lifts lid on Gold Blend coaster offer
The campaign, created by Billington Cartmell, launched at the end of December. It is not known if Nestle is planning to offer the promotion to any other supermarkets. A box was specially created for the promotion, which houses the coffee jar and the coasters. The coasters were designed by Joseph Joseph ...
Agency: Hutton Collins buys Billington Cartmell stake
Independent agency Billington Cartmell (BCL) has sold a stake in its business to private equity
Horlicks targets younger market with sampling drive
The sampling campaign was developed by Billington Cartmell while sister agency Closer will be running retailer activity prior to Christmas. Over 1.2m samples will be delivered through direct mail and a variety of channels including LoveFilm, Dorothy Perkins and Bounty. The promotion is also ...
Threshers targets corporate voucher buyers
decision to switch its 2million advertising account from Billington Cartmell to Leeds-based agency Poulter ...
Retail: Morrisons appoints Billington Cartmell
Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through ... Billington Cartmell will no longer be working with Tesco with which it has worked on a project basis ... its branding with a new logo and strapline 'Fresh choice for you'. Billington Cartmell is likely ...
Impact Awards 2007: In-store marketing agency of the year
WINNER Agency: Billington Cartmell Clients: Thresher Group, Lloyds TSB, Tesco WINNER When off licence chain Threshers needed to halt declining sales thanks to the inroads of supermarkets on the off trade, it turned to Billington Cartmell to create a point of difference in its marketplace ...
Awards: Marketing Store and Space lead Impact Awards
with the company. Other winners include Reading Room, which won digital agency of the year, Billington Cartmell ...
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