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Live Issue: Price promotions - Can brands escape the discount trap?

By James Quilter, Deputy Editor, 16 July 07, 12:00

. Ian Billington, founder of Tesco agency Billington Cartmell and himself a former Mars marketer ... . In Billington s view, a brand that cuts back on trade promotions needs to create a clear rationale about why ...

Loyalty & Motivation - Building allegiances

By Bhavna Mistry, Editor, 01 April 07, 12:00

DIARYLEA Campaign: Diarylea Active magazine Agency: Billington Cartmell Timing: Ongoing from June 2005 Objectives: Quite simply, we need to be recruiting mums consistently just to stand still ... Timberlake, head of direct marketing at Billington Cartmell. We wanted to provide facts on calcium ...

Live Issue: P&I Awards League - Two Take Top Slot in P&I's Winners' List

23 January 06, 12:00

Billington Cartmell and Arc's prominent campaigns last year for FMCG giants P&G and GlaxoSmithKline ... 1 Arc Marketing 71 26 0 16 0 113 1 Billington Cartmell ...